Team Binay whines about vsBinay attack ads
we posted this yesterday:
we think the Binay team should be in serious meetings since last night strategizing and knocking their heads on how to respond to the attack ads. they have several choices :
- complain to media about the attack ads
- answer the ads though a press conference
- have the ads banned from the air
- launch their own attack ads against Roxas
we think for sure they will do #1. they will do that today. and probably do #2 too. the Binay team complains a lot and they do these things on a regular basis.
click and read here : a new era in Philippine political advertising – full blown attack ads vs Binay and Mar Roxas’ mini-attack ads
and #1 is exactly what happened yesterday with this news article at the PDI:
Binay camp cries foul over ‘negative’ TV ads
The camp of Vice President Jejomar Binay Monday cried foul over the spread of “spurious” commercials that were apparently aimed at reviving the web of corruption issues being hurled against the standard-bearer of the United Nationalist Alliance (UNA).
Rico Quicho, one of Binay’s spokespersons, claimed that the videos were the handiwork of the ruling Liberal Party (LP) and that these were part of the latest smear campaign of the allies of the administration’s presidential candidate, Mar Roxas.
Quicho said the coordinated efforts to vilify the UNA presidential contender “started in the Senate and continued up to this day through a deceptive advertisement.”
In a text message to the Inquirer, he said, “The elitist campaign to discredit the Vice President is nothing but lies and innuendos.”
“This is a manifestation of the vain attempt to compensate the gross inefficiency and lack of empathy of the LP’s presidential candidate through inappropriate mudslinging against another candidate,” he added.
Asked why he thought the LP was behind the political ads, Quicho said, “LP’s actions speak louder than words.”
“The participation of (LP) in the conspiracy to destroy the Vice President’s reputation is clear and obvious,” he added.
The three 15-second political ads came out in a major television network on Friday and have since been shared in social media by a group called “Supporters of Truth.”
Source : http://newsinfo.inquirer.net/760660/binay-camp-cries-foul-over-negative-tv-ads#ixzz3yzM9SZME
the attack ads must be something for the Team Binay to take notice of them. from the article, it said the vsBinay attack ads were first aired last friday and there is apparently another attack ad against Grace Poe on her American citizenship. we have not seen the one from Poe. we watched a lot of local TV last night and we did not see the attack ads on air. we also still cannot find copies of the ads at the internet.
the attack ads are very useful, we wonder why they are not giving them good media weights behind them.
note: to the group called Supporters Of Truth can you get in touch with us because we want to post the attack ads here,
interesting for the 2016 election and for political advertising in the philippines, attack ads are new in philippine elections and philippine advertising.
manny villar and loren legarda airs negative ad – attack tv ad against noynoy aquino
this was aired in tonight’s prime time newscast at abs-cbn — a negative, tv attack ad versus noynoy aquino.
the execution is a talking head of manny villar and loren legarda with supers that state the attack on aquino. we saw the tv ad only once and the the ad attacks aquino on no/lack of experience and no/lack of achievement. aquino is not mentioned by name but these attack points have been floated around against aquino in the past.
we think the negative ad was aired as a tactical move to arrest the decline in villar’s poll ratings. latest pulse asia, SWS and manila standard polls is showing aquino widening his lead over villar as villar’s ratings started to deteriorate from the previous polling period.
we will post the ad here once this is made available.
gilbert teodoro’s cheesy moment in his negative tv ad
i found this end sequence in that ad really funny. first time i have seen somehting like that done in a political ad. in fact it is the first time i have seen something like that in any tv ad.
what was the director thinking? hahaha. his way of having a dramatic ending? this kind of ending is okay for a movie or some drama queen but for a presidential candidate? it’s so un-presidential.
~wawam~
2010 presidential campaign – are negative campaign tv ads next?
we are approaching the final stretch of the election campaign. that may sound strange to read considering the official campaign period started just weeks ago but that is the official start which none of the presidentiables actually followed. the unofficial campaign period started many months ago, last year. ask manny villar about it and he will certainly confirm it.
being in the last stretch, the election less than four months from now, voters are firming up their choices. the point of no return for candidates is when voters finally make their choices.
to uncork that decision, candidates need to ramp up their efforts – advertising rallies and media exposure or launch negative ads against their opponents.
we have seen negative campaigning already, we hear the candidates comment on their opponent’s skills, qualifications, record or scandals they have been or are involved in. many of them are still on hush-hush tones, the names of the particular presidentiable they are attacking not mentioned in their speeches, although we know who they are. some a little more blatant which we witness during presidential “debates” or forum where presidentiables address other presidentiables on issues or scandals.
richard gordon’s version of negative campaigning, no names mentioned:
The standard-bearer of the Bagumbayan-Volunteers party said, referring to the other presidential aspirants: “There is someone who is very intelligent but who has no experience. There is a very rich man who will just recoup his campaign expenses if he wins. And there is someone who just inherited a good name.”
read in full here: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20100222-254620/Gordon-reveals-why-hes-running
that is still the mild form. in the US, negative ads is a regular staple during the election. based on the US experience, negative ads do work although in degrees. negative ads serve to stop the momentum the candidate being attacked is enjoying, it is like a pause button on your opponents.
however, negative ads do not work for the long term and one cannot do just negative ads. doing it exclusively and for a long time tends to backfire on the candidate releasing the negative ads.
looking at the poll results, we see voters firming up on two presidentiables – aquino and gordon with estrada as a distant dark horse. everyone else in the group based on the current results do not seem to have a chance at winning the election. next to the top three presidentiables is administration candidate gilbert teodoro but his rating of 4% to 5% has not moved across all the surveys conducted so far. his ratings not showing any life of upward movement says he is stalled at that level. teodoro is unable to get any more supporters.
on the other hand, the poll results of the top three presidentiables seem to be getting very fluid. we now see aquino, the erstwhile dominant front runner moving down and the 2nd placer, manny villar moving up to a level where in one poll villar has reached a statistical tie with aquino.
estrada’s rating used to be constant at 15%, no matter what happened to the candidates at the top or the bottom. but this is no longer true in the latest polls. while it is not correct to read trends using two different polls, estrada’s 11% showing in the TNS poll seem to indicate estrada supporters are starting to abandon him.
the presidentiables should take this fluid movement in a good light. that means the voters are vulnerable to switching to some degree. to increase the speed of that movement, the presidentiables can go into negative ads. the positive ads they have been running, ads that extol their positive side, has resulted only to marginal movements. perhaps negative ads, those that speak of the weaknesses of other presidentiables might speed up the movements.
except for marcos, negative political ads have not been done in the philippines before in the manner and form that it has been done in the US. with so much at stake and with the top two presidentiables positions firming up, perhaps negative ads is the only way left to go for some of the presidentiables who are trailing in the polls.
are we ready for negative ads?
gilbert teodoro’s “galing at talino” tv ads – anti-noynoy, anti-humility, generic promises
these two ads are on the same strategy and positions gilbert teodoro as the presidentiable with “galing at talino” which is the key to the “pag-ahon ng mga mahihirap”. in the first tv spot, this claim is supported by his being a bar topnotcher, a congressman and a national defense secretary while in the second ad no support was given. we do not think those are enough to be convincing to the audience.
a major problem of teodoro’s candidacy is that he is unknown by most of the voters, he has no national personality. while he has been national defense secretary, this has just been for a few years and he had very little exposure in this capacity to gain a nationwide recognition. this is unlike his key rivals in the presidency where aquino, villar, estrada and escudero have won national elections at least as senators. estrada aside from being a senator has been a vice president and a president.
these ads are also anti-noynoy aquino tv ads where both ads says the right leader is one who does not just have a heart (“puso”), an obvious reference to aquino but also “galing at talino”. the ads recognize the strength of aquino and attempts to weaken it by saying more is needed other than just heart.
teodoro also identifies his agenda in this election – jobs and good salaries, good education for all and good quality health care for all. these are populist platforms but they are also generic that almost all presidentiables promise on. the lack of specifics on how to fix these or how to deliver them weakens these ads.
the ads are on poverty alleviation and rightly so as we believe poverty is the country’s number 1 problem. while the ads talk about fixing the problem of poverty, we do not think the ads will necessarily connect with the poor, the intended target audience. we think the ads suffer on that point for the same things that teodoro aims to sell himself to the voters – the ads are too intellectual, it does not have heart.
we do not think these ads will draw much empathy from the audience. aside from the sanitary messages, the ad appears too clinical to us and teodoro does not appear engaging in the ads. also, we think parading your achievements and in the manner it was done here will turn off the audience more than bring them in.
in this regard, villar’s story in his ads succeeds very well where teodoro fails. villar is a multi-millionaire but he delivers his achievements and success from the story of rags to riches, a story that everyone loves and everyone aspires for. before those executions, villar ran ads that concentrated on showing villar helping OFWs get home or offering some help to OFWs.
the teodoro ads just tells it to us without giving us any good reason to believe it or even to appreciate it. given the way teodoro appears on camera, the way the ads are done and the messages, i think people will find teodoro as “hambog” or “mayabang”.
Readers Speak Up