Archive for June, 2009

pro-RH Bill print ad shoots itself in the foot

June 30, 2009 2 comments

the print ad aims to persuade the target market to be supporters of the RH Bill, to get readers to push their congressmen to approve the bill or at least to generate a groundswell of support for its passage. to have a large portion of the target market to oush for it will get the congressmen take notice and approve the bill. well, at least that is what they hope to achieve.

after reading the ad, however, we think what the ad is able to achieve the opposite. we think it is turning the target market against the RH Bill. this pro-RH Bill ad has shot itself in the foot.

read in full here:

villar’s “moriones st.” tv ad – a “getting to know” tv ad that works – 4 stars!

June 29, 2009 2 comments

we think this tv ad is a good ad written behind a good strategy and good execution.

this ad is all about knowing who manny villar by giving us a glimpse of  the history of his life, the beginnings. it is a part of his life that we know very little of. before this ad was aired, we knew villar mostly as the man who is  a multi-millionaire who made money in real estate, became a senator and recently embroiled in a nasty chicken fight with senator lacson on the double insertion of the C-5 road extension in the national budget.

the ad gives presses the pause button to all of that and lets us know who manny villar is and where he was before. it  is good copy.

it is a story of rags to riches, a story that most filipinos love to watch from the time of susan roces to nora aunor, sharon cuneta and today’s young stars. aside from love triangles, this kind of story is common fair in movies and tv among pinoys and they do become hits.

we are surprised it is still there all these years, but the choice of villar”s old house when he was a boy and poor as a setting is a good idea. we forgive villar for what is most likely creative license in miraculously still having the old house after all those years, but we buy into it just the same. (old house question: you mean through the years staff has been “maintaining” that house in disrepair? his parents knew he will become a multi-millionaire, senator and presidentiable that they kept that house for decades, not just to own it but also to make sure it is in top condition of disrepair? really?)

its execution is also well chosen. a straight out one-0n-one interview is a good touch as it gave the flavor of reality. they could have done a honest to goodness tv ad on it with dramatic visuals and musical scoring, booming voice over but it could have pushed it on the edge of unbelievability and over-dramatization.

boy abunda is a good choice. doing a one-on-one interview with boy abunda gives its a healthy dose of reality and believability into it. yes, i think we see boy abunda as a signal that what we see on screen is well, reality, believe it or not.

we wonder if boy abunda’s  questions and comments  were scripted but boy in this interview showed mastery – excellent questions and even more brilliant commentary and summary of the points in very poetic and emotional choice of words. parang pelikula!

we all know who boy abunda is. in our minds, we have sort of convinced ourselves that boy asks only the right questions and when he asks, the answers he gets are nothing but  real. we forget that he is from showbiz and most of his interviews are with showbiz personalities who are good in acting and make believe, including  scripted lines.

this ad on villar is actually chismis. come on, be honest with yourselves. it is fare we all love to devour on sunday afternoon tv. the fact that we are looking into the private life of villar and we are taken there by boy abunda, the master chismis person is just perfect for our sense of peering into the private life of manny villar. pinoys are voyeurs, remember? (check back on how pinoys have been turned into voyeurs from here:

the whole ad is just packaged very well. we should be bored with  ads like these but we are not. we are fixed on the tv and we get to know who manny villar is. 4 stars!

for the first time chiz escudero takes solo lead in presidentiable survey

June 28, 2009 Leave a comment

Chiz Escudero

Chiz Escudero

chiz escudero jumps up to take solo lead in the presidentiable survey with 21%, overtaking manny villar who is now in 2nd at 20%. binay remains at 3rd.

manny villar has been in the lead in this survey since march 25, 2009.

nicanor perlas gets less than 1% vote for the first time.

survey results here:

Professor Randy David Vs Gloria Arroyo: palace says david should stop using arroyo – WTF?

June 28, 2009 2 comments

someone needs to explain to me what this news article mean. well, actually someone need to explain to the “palace” , anthony golez specifically how stupid he and the “palace” sounds.

Randy David

Randy David

randy david is using arroyo for his political ambitions – yes that is correct. david did say he will run for congress in pampanga if arroyo runs for congress in his district.

let us make this clear – arroyo has her own political ambition just like david has. but arroyo’s ambition and david’s ambitions are very different. arroyo’s ambition if to become prime minister, to continue to lead this country after a change in constitution that will move from presidential to a parliamentary form of government. arroyo knows the constitution bars her from seeking the presidency again. this is one way to go around that.

david’s ambition is simple — stop arroyo’s ambition. david in other words is doing the country a favor by helping make sure the president most people do now want, do not trust and whose performance people see as a failure.

now to the bigger point – the palace wants david to stop using arroyo in his political ambiti0n. it is in the hands of arroyo for david to stop pursuing his political ambition. it is simple, arroyo has to do only one thing : ARROYO SHOULD DECLARE THAT SHE WILL NOT RUN FOR CONGRESS IN PAMPANGA.

the stated reason of david for running for congress is to stop arroyo. if arroyo backs down, then david will too.



Palace to UP prof: Stop using Arroyo Says David ‘politicking’
By Christian V. Esguerra
Philippine Daily Inquirer
First Posted 16:20:00 06/28/2009

MANILA, Philippines — Malacañang blasted University of the Philippines (UP) professor Randy David for allegedly using President Gloria Macapagal-Arroyo for his political ambitions in the 2010 elections.

“We now see that this is clearly politicking because one critic of the administration is planning to run,” Anthony Golez, deputy presidential spokesperson, said on Sunday. “We will not give (critics) the opportunity to use the President or this administration…for their own, personal, political agenda,” he said.

Last week, David, a sociology professor, Philippine Daily Inquirer columnist and erstwhile television personality who hosted the talk show Public Forum in the ‘90s, said he would challenge Arroyo’s bid for a congressional seat representing the second district of Pampanga, if she were to file her certificate of candidacy, to prevent an alleged grand design that would involve a shift to a parliamentary form of government in which Arroyo could vie for the seat of prime minister.

Arroyo has visited the second district of Pampanga, which includes her hometown of Lubao, 17 times in recent months and her allies earlier dropped hints of her determination to seek a seat in Congress in 2010.

chiz escudero moves to top spot, share lead with villar in presidentiables survey

June 28, 2009 Leave a comment

chiz escudero finally got the push and is not on top spot in our presidentiables survey, sharing the lead with manny villar. both villar and escudero now has 21%.

jejomar binay who has been on 2nd spot for sometime dropped to 3rd place at 14%. bayani fernando is at 4th with a far 14%.

view survey results here:

open invitation to supporters of presidentiables to contribute posts to the 2010 Presidentiables blog

June 26, 2009 4 comments

we would like to extend an open invitation to supporters of presidentiables to become authors here at the 2010 Presidentiables blog. being an author will allow you to post in the main body of the blog and not just on the comment section.

as an author at 2010 Presidentiables:
  • you will be allowed to say your piece on why the presidentiable you support should be elected
  • or any other topic related to the 2010 elections or the presidentiable you support2010 Presidentiables
  • you may post in the main body articles that are critical of other presidentiables and their efforts
  • you will NOT be allowed to post in the main body or in the comments section any attack or to question supporters of other presidentiables
  • while we will impose no limit on the length of posts, we will encourage everyone to keep it short, crisp and to the point.
  • we also do not impose any limit to the number of posts but we enjoin the authors to be conscious on time spacing of posts. publishing posts one after the other on the same topic will affect reader interest.
  • we enjoin all authors to be conscious on the quality of the posts they make to sustain reader interest. posts that have good news value and are relevant to the times  keep reader interest and attract new readers.  

to join, send an email to please state the presidentiable you will write for.

version 3 guidelines –  revised august 20,  2009.

Randy David, UP professor to oppose Gloria Macapagal Arrroyo in Pampanga

June 26, 2009 7 comments

we read randy david – he has a way with words that seem to sound melodic and yet they have weight and substance. the logic is impecable. and most of all, we know his sentiments about arroyo. the things he believes in, his values and those he applauds and those he opposes are very clear all said in very elegant language.

and for those reasons, we applaud randy david’s declaration that he will oppose gloria macapagal arroyo if she runs for congress in 2010 in the town david lives.

“If she runs, I will think about it very seriously. Yes, I think so. She will not go unchallenged. She will not go unopposed; we will oppose her every step of the way,” David, 63, told the Inquirer last night when asked about reports that he would pit himself against the powerful President in a local showdown.

He said running against Ms Arroyo would also provide the opportunity to grill her on the corruption scandals hounding her administration.

“I will be very happy to challenge her to a debate and let the people know the answers to the many questions about this administration,” he said.

Asked where he would get the resources to run against the President, if and when, he chuckled and said: “I don’t know. Maybe if you run, the resources will come.”

we applaud mr. randy david and we support his candidacy.

quotes from PDI headline article, read  article in full here:

%d bloggers like this: