Archive for June, 2009

pro-RH Bill print ad shoots itself in the foot

June 30, 2009 2 comments

the print ad aims to persuade the target market to be supporters of the RH Bill, to get readers to push their congressmen to approve the bill or at least to generate a groundswell of support for its passage. to have a large portion of the target market to oush for it will get the congressmen take notice and approve the bill. well, at least that is what they hope to achieve.

after reading the ad, however, we think what the ad is able to achieve the opposite. we think it is turning the target market against the RH Bill. this pro-RH Bill ad has shot itself in the foot.

read in full here:

villar’s “moriones st.” tv ad – a “getting to know” tv ad that works – 4 stars!

June 29, 2009 2 comments

we think this tv ad is a good ad written behind a good strategy and good execution.

this ad is all about knowing who manny villar by giving us a glimpse of  the history of his life, the beginnings. it is a part of his life that we know very little of. before this ad was aired, we knew villar mostly as the man who is  a multi-millionaire who made money in real estate, became a senator and recently embroiled in a nasty chicken fight with senator lacson on the double insertion of the C-5 road extension in the national budget.

the ad gives presses the pause button to all of that and lets us know who manny villar is and where he was before. it  is good copy.

it is a story of rags to riches, a story that most filipinos love to watch from the time of susan roces to nora aunor, sharon cuneta and today’s young stars. aside from love triangles, this kind of story is common fair in movies and tv among pinoys and they do become hits.

we are surprised it is still there all these years, but the choice of villar”s old house when he was a boy and poor as a setting is a good idea. we forgive villar for what is most likely creative license in miraculously still having the old house after all those years, but we buy into it just the same. (old house question: you mean through the years staff has been “maintaining” that house in disrepair? his parents knew he will become a multi-millionaire, senator and presidentiable that they kept that house for decades, not just to own it but also to make sure it is in top condition of disrepair? really?)

its execution is also well chosen. a straight out one-0n-one interview is a good touch as it gave the flavor of reality. they could have done a honest to goodness tv ad on it with dramatic visuals and musical scoring, booming voice over but it could have pushed it on the edge of unbelievability and over-dramatization.

boy abunda is a good choice. doing a one-on-one interview with boy abunda gives its a healthy dose of reality and believability into it. yes, i think we see boy abunda as a signal that what we see on screen is well, reality, believe it or not.

we wonder if boy abunda’s  questions and comments  were scripted but boy in this interview showed mastery – excellent questions and even more brilliant commentary and summary of the points in very poetic and emotional choice of words. parang pelikula!

we all know who boy abunda is. in our minds, we have sort of convinced ourselves that boy asks only the right questions and when he asks, the answers he gets are nothing but  real. we forget that he is from showbiz and most of his interviews are with showbiz personalities who are good in acting and make believe, including  scripted lines.

this ad on villar is actually chismis. come on, be honest with yourselves. it is fare we all love to devour on sunday afternoon tv. the fact that we are looking into the private life of villar and we are taken there by boy abunda, the master chismis person is just perfect for our sense of peering into the private life of manny villar. pinoys are voyeurs, remember? (check back on how pinoys have been turned into voyeurs from here:

the whole ad is just packaged very well. we should be bored with  ads like these but we are not. we are fixed on the tv and we get to know who manny villar is. 4 stars!

for the first time chiz escudero takes solo lead in presidentiable survey

June 28, 2009 Leave a comment

Chiz Escudero

Chiz Escudero

chiz escudero jumps up to take solo lead in the presidentiable survey with 21%, overtaking manny villar who is now in 2nd at 20%. binay remains at 3rd.

manny villar has been in the lead in this survey since march 25, 2009.

nicanor perlas gets less than 1% vote for the first time.

survey results here:

Professor Randy David Vs Gloria Arroyo: palace says david should stop using arroyo – WTF?

June 28, 2009 2 comments

someone needs to explain to me what this news article mean. well, actually someone need to explain to the “palace” , anthony golez specifically how stupid he and the “palace” sounds.

Randy David

Randy David

randy david is using arroyo for his political ambitions – yes that is correct. david did say he will run for congress in pampanga if arroyo runs for congress in his district.

let us make this clear – arroyo has her own political ambition just like david has. but arroyo’s ambition and david’s ambitions are very different. arroyo’s ambition if to become prime minister, to continue to lead this country after a change in constitution that will move from presidential to a parliamentary form of government. arroyo knows the constitution bars her from seeking the presidency again. this is one way to go around that.

david’s ambition is simple — stop arroyo’s ambition. david in other words is doing the country a favor by helping make sure the president most people do now want, do not trust and whose performance people see as a failure.

now to the bigger point – the palace wants david to stop using arroyo in his political ambiti0n. it is in the hands of arroyo for david to stop pursuing his political ambition. it is simple, arroyo has to do only one thing : ARROYO SHOULD DECLARE THAT SHE WILL NOT RUN FOR CONGRESS IN PAMPANGA.

the stated reason of david for running for congress is to stop arroyo. if arroyo backs down, then david will too.



Palace to UP prof: Stop using Arroyo Says David ‘politicking’
By Christian V. Esguerra
Philippine Daily Inquirer
First Posted 16:20:00 06/28/2009

MANILA, Philippines — Malacañang blasted University of the Philippines (UP) professor Randy David for allegedly using President Gloria Macapagal-Arroyo for his political ambitions in the 2010 elections.

“We now see that this is clearly politicking because one critic of the administration is planning to run,” Anthony Golez, deputy presidential spokesperson, said on Sunday. “We will not give (critics) the opportunity to use the President or this administration…for their own, personal, political agenda,” he said.

Last week, David, a sociology professor, Philippine Daily Inquirer columnist and erstwhile television personality who hosted the talk show Public Forum in the ‘90s, said he would challenge Arroyo’s bid for a congressional seat representing the second district of Pampanga, if she were to file her certificate of candidacy, to prevent an alleged grand design that would involve a shift to a parliamentary form of government in which Arroyo could vie for the seat of prime minister.

Arroyo has visited the second district of Pampanga, which includes her hometown of Lubao, 17 times in recent months and her allies earlier dropped hints of her determination to seek a seat in Congress in 2010.

chiz escudero moves to top spot, share lead with villar in presidentiables survey

June 28, 2009 Leave a comment

chiz escudero finally got the push and is not on top spot in our presidentiables survey, sharing the lead with manny villar. both villar and escudero now has 21%.

jejomar binay who has been on 2nd spot for sometime dropped to 3rd place at 14%. bayani fernando is at 4th with a far 14%.

view survey results here:

open invitation to supporters of presidentiables to contribute posts to the 2010 Presidentiables blog

June 26, 2009 4 comments

we would like to extend an open invitation to supporters of presidentiables to become authors here at the 2010 Presidentiables blog. being an author will allow you to post in the main body of the blog and not just on the comment section.

as an author at 2010 Presidentiables:
  • you will be allowed to say your piece on why the presidentiable you support should be elected
  • or any other topic related to the 2010 elections or the presidentiable you support2010 Presidentiables
  • you may post in the main body articles that are critical of other presidentiables and their efforts
  • you will NOT be allowed to post in the main body or in the comments section any attack or to question supporters of other presidentiables
  • while we will impose no limit on the length of posts, we will encourage everyone to keep it short, crisp and to the point.
  • we also do not impose any limit to the number of posts but we enjoin the authors to be conscious on time spacing of posts. publishing posts one after the other on the same topic will affect reader interest.
  • we enjoin all authors to be conscious on the quality of the posts they make to sustain reader interest. posts that have good news value and are relevant to the times  keep reader interest and attract new readers.  

to join, send an email to please state the presidentiable you will write for.

version 3 guidelines –  revised august 20,  2009.

Randy David, UP professor to oppose Gloria Macapagal Arrroyo in Pampanga

June 26, 2009 7 comments

we read randy david – he has a way with words that seem to sound melodic and yet they have weight and substance. the logic is impecable. and most of all, we know his sentiments about arroyo. the things he believes in, his values and those he applauds and those he opposes are very clear all said in very elegant language.

and for those reasons, we applaud randy david’s declaration that he will oppose gloria macapagal arroyo if she runs for congress in 2010 in the town david lives.

“If she runs, I will think about it very seriously. Yes, I think so. She will not go unchallenged. She will not go unopposed; we will oppose her every step of the way,” David, 63, told the Inquirer last night when asked about reports that he would pit himself against the powerful President in a local showdown.

He said running against Ms Arroyo would also provide the opportunity to grill her on the corruption scandals hounding her administration.

“I will be very happy to challenge her to a debate and let the people know the answers to the many questions about this administration,” he said.

Asked where he would get the resources to run against the President, if and when, he chuckled and said: “I don’t know. Maybe if you run, the resources will come.”

we applaud mr. randy david and we support his candidacy.

quotes from PDI headline article, read  article in full here:

May 2009 SWS Presidentiables Survey: dramatic changes, high undecided puts manny villar on top

June 25, 2009 Leave a comment

this is SWS’ presidentiables survey conducted april 16 to may 6, 2009 asking the question “who is the best leader to succeed president macapagal arroyo in 2010.

we have been seeing  this presidentiable survey and since then have found the question being asked in the survey somewhat interesting. the question is not a straight out question on who the respondents think is the best presidentiable, it adds a second dimension of anchoring it on gloria macapagal arroyo. respondents will need to first think of arroyo before they choose the presidentiable they prefer.

what the respondents is answering is not on their preference among the presidentiables but who they think is best to replace arroyo. they will need to define in their minds who arroyo is first, then choose the presidentiable.

it is in some sense a loaded question. more importantly, it does not at all reflect the situation that respondents will get into in may 2010 when they elect a president. by may 2010 when they vote, arroyo will not be a factor at all which then in many ways weakens the results of this survey.

highlights of the results:

  • villar is on top at 29%, a slight increase from previous survey
  • a significant drop for de castro to 21% from 27% that pushed him to 2nd from 1st from previous survey period
  •  roxas gains slightly and is now 3rd at 18%
  • a dramatic drop for legarda, to 14% from 25%. also a dramatic drop in ranking from 2nd to now 5th
  • a dramatic drop for escudero now 15% from 23% but retains his 4th ranking
  • a dramatic rise in “i don’t know” or the undecided

the most significant development in this survey lie in two things: the dramatic declines in ratings among a few presidentiables and a dramatic rise in the undecided.

we need to cross tabulate and we do not have the data but what the results seem to say is that the dramatic rise in the undecided caused the dramatic decreases in ratings of some of the presidentiables. that seems to say many of the previous supporters of presidentiables escudero and legarda and to some degree de castro did not shift their support to other candidates but simply decided not to decide.

 next on 2010 presidentiables – based on these results what can the candidates do?

SWS’s May 2009 “best leader to succeed arroyo” survey- 2010 presidentiables villar, de castro and roxas are top 3

June 25, 2009 Leave a comment

Presidentiables Survey: chiz escudero moves to 2nd, overtakes binay

June 25, 2009 Leave a comment

escudero moves to 2nd after days of slowly inching up and has now overtaken binay who slides down to 3rd. villar continues to lead although his lead has been slightly reduced.

also based on other surveys, escudero is shaping up to be a dark horse among the presidentiables.

view the survey and cast your vote here:

get in touch with NHI Chair Ambeth Ocampo on Jose Rizal’s house painted green

June 19, 2009 5 comments

jose rizals' house painted green. scanned from PDI photo.

jose rizals' house painted green. scanned from PDI photo.

these are the comments printed in that news article. we agree completely with the comments. all filipinos should speak up and get the NHI to bring back the glory to jose rizal’s house.

“The house symbolizes Rizal and [the paint job] is an insult to his memory,” she said.

“That’s all we have here in Calamba, and we’ve lost our symbol,” Lazaro said in expressing worry over losing the city’s main historical and tourist attraction.

“It’s embarrassing,” she said. “We are having a hard time explaining to [guests] why it is green.”

Lazaro said it was different in the pre-green days: “Children would turn quiet upon entering the house. There was a certain ambiance and romance, it being an old house.”

She said this was contrary to a reaction from another recent guest who referred to the shrine as “a toy house.”

Another resident said Rizal’s house now looked “like a cake.” Lazaro said teachers on a tour of Calamba were “angry that they lost credibility before their students” in showing the national hero’s supposed representation of home.

NHI Chair Ambeth Ocampoget in touch with NHI Chair Ambeth Ocampo:

  • NHI Telephone Number: 525-7695 (Melanie is secretary; Troy is assistant to the secretary)
  • email:
  • Ateneo De Manila University: 426-6001 ext, 5240 or 5241

rizal’s house painted green – an insult to jose rizal and all filipinos

June 19, 2009 3 comments

Rizal house is green but people see red

 By Maricar Cinco Inquirer Southern Luzon First
Posted 03:34:00 06/19/2009

CALAMBA CITY – The of National Hero Jose Rizal has been getting pained attention since it was painted green last month.

 In text messages, e-mails and phone calls, residents based in the city, other provinces and abroad have expressed “shock” and “horror” over the new color of the bahay na bato. “We don’t like it,” declared Linda Lazaro, a school teacher in her 70s and a member of the Rizal Day committee for the past 15 years.

“The house symbolizes Rizal and [the paint job] is an insult to his memory,” she said.

The house, now a shrine, was reconstructed in the 1950s using the 25-centavo contributions of students in a number of schools. It has stood for decades in dirty gray.

The National Historical Institute (NHI) had the house painted in a light shade of green. The interiors were painted yellow and the ceiling blue.

“Even the well in front of the house was painted green,” lamented Lazaro, who claims to be a member of the clan through the wife of Rizal’s brother Paciano.

‘Flimsy’ reason In his column in the Philippine Daily Inquirer on June 3, NHI Chair Ambeth Ocampo explained that the reason for painting Rizal’s house green was to “highlight, and inform visitors of, the meaning of his surname.”

The surname Rizal is rooted in the Spanish word “ricial,” which means a green field ready for harvest, Ocampo said.

But a resident of Calamba, who preferred not to be named, said: “It does not follow that your house should be painted according to the meaning of your surname.”

Neither was Lazaro impressed. “It’s a flimsy reason,” she said. “It doesn’t hold water.” She said a running joke had the city residents talking about their surnames and how their houses should be painted.

“If our last name is Guinto, should our house be painted in gold?” she recalled one sarcastic remark she had heard.

To address the violent reactions, the shrine curator has put up a tarpaulin bearing an explanation why the house was painted green.


The staff of the Rizal shrine welcomes visitors, mostly people on educational trips, especially during weekends. Occasionally, the visitors number about 10 batches in a day.

“That’s all we have here in Calamba, and we’ve lost our symbol,” Lazaro said in expressing worry over losing the city’s main historical and tourist attraction.

She said a British guest recently came to see the house and was “horrified” by its color.

“It’s embarrassing,” she said. “We are having a hard time explaining to [guests] why it is green.”

Lazaro said it was different in the pre-green days: “Children would turn quiet upon entering the house. There was a certain ambiance and romance, it being an old house.”

She said this was contrary to a reaction from another recent guest who referred to the shrine as “a toy house.”

Another resident said Rizal’s house now looked “like a cake.” Lazaro said teachers on a tour of Calamba were “angry that they lost credibility before their students” in showing the national hero’s supposed representation of home.

Doctor Virgilio Lasaga, tourism officer of Calamba, said his office had likewise been receiving negative feedback on the paint job. ‘Disco house’

“We are being blamed [for turning Rizal’s house green],” Lazaro said. She said she had been avoiding the market because people there kept asking her why the shrine was painted that way. According to Lazaro, an old female resident of Calamba even wept over the change, and teenagers have started referring to the shrine as “a disco house with neon colors.”

In a text message, a concerned individual said in Filipino: “I did not expect the painting of the bahay na bato. If we solicit funds for its repainting, I am sure many will be open-handed.” But Lazaro said it would be too late to repaint the house in time for Rizal’s birth anniversary today.

She said the residents were also of two minds over whether there should be a celebration.

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