we like to contribute our bit to this blog on political tv ads. we are no ad expert, but we will react to the ad as viewer of ads on tv. this ad got us interested as there is a lot of talk on noynoy aquino’s new tv ad “hindi ka nag-iisa”, so we thought getting into gilbert teodoro’s tv ad is an appropriate time to do so now.
teodoro’s tv ad was written about in this blog by wawam last may 11 (read it here, click: gilbert who? introduces himself in tv ad). it is interesting that in his post then, he said this:
we are of course t-h-a-n-k-f-u-l that teodoro told us what we need to do for emergencies. while the ad told us these things, we will probably remember the correct spelling of his name. the only problem of course is that emergencies do not happen that often. but since we see the ad very often on tv, he is hoping we will remember his name very often.
wawam was correct in saying emergencies do not happen often. he said that in may, four months after at the end september, ondoy and pepeng happened and we like to look at this ad from that perspective.
gilbert teodoro is the chair of NDCC, the National Disaster Coordinating Committee. the NDCC is the main government agency tasked to prepare the country in case of emergencies just like the ondoy/pepeng floods.
NDCC mandate, NDCC website is source:
It is through the NDCC member-agencies that disaster preparedness, prevention, mitigation and response carry out its corresponding tasks and responsibilities under the NDCC system.
the tv ad opens with the basic premise of the ad –
farmer: “Sir, may parating na bagyo. Pano na ang pananim namin?”
teodoro: “Huwag kayong mag-alala. Tutulungan ko kayo.”
toedoro to CAM: “Bahagi ng buhay ay ang mga kalamidad. Hindi natin ito mapipigilan kaya dapt maghanda.”
after that sequence, the tv ad spells out his last name with each letter representing what the people will do to prepare for emergencies.
we think this ad is full of irony and yes to a certain degree prophetic. four months after he aired these ads, the premise of the ad, a “bagyo”, in fact two of them happened.
but that is where this ad stops in succeeding to be real – while the premise of the ads were perfect for what happened during ondoy/pepeng, the government action and certainly the NDCC led by teodoro did not at all deliver in what was spelled in T-E-O-D-O-R-O.
local governments were unprepared, did not know what to do and the national government was not there and didn’t seem to know what it was supposed to do, not even when they knew what the letters T-E-O-D-O-R-O stood for. there is a unanimous conclusion by everyone the government was too late and gave too little during the typhoon disasters.
in other words teodoro in real life broke the promises he made in this tv ad. to a certain extent, the tv ad did fulfill the mandate set for NDCC as stated in their website but in practice, teodoro failed. makes us think that perhaps the ad was truly the creation of a very creative writer who plucked the words out of his imagination but forgot to tell teodoro he is supposed to do everything in those letters so that when an actual flood comes, we will all be saved.
we have heard of politicians breaking the promises they make during the campaign period, but this one is just all too real for all of us. wawam was correct – we learned to spell T-E-O-D-O-R-O and now after ondoy/pepeng, we learned new meanings for those letters : L-E-A-D-E-R-S-H-I-P F-A-I-L-U-R-E.
this ad has made philippine advertising history – it has the most number of tv celebrity endorsers featured in one single tv ad. that says a lot about this ad. celebrity endorsers in tv ads is one of the most potent in the country and widely used by mass consumer products from fast food chains, detergents to sanitary napkins and just about anything else you see on tv. if mass consumer products use celebrity endorsers in their ads, why shouldn’t politicians? and in fact they did in the last elections so much so that a number of them got elected only because of the endorsers featured in their ads.
the list of celebrities in noynoy’s tv ad is very extensive and we have to admit very impressive. the set of celebrities in the ads appeal to very much the full spectrum of voters, across all demographics and psychographics with special focus on the masses and the young adult.
the ad is actually a song with a familiar message for at least among the older set. “hindi ka nag-iisa” is a line used in the 80’s first by ninoy aquino during his presidential run, then by cory aquino.
a recurring theme in the ad is the message of people coming out to support noynoy’s candidacy which is one of the more relevant messages in the ad as it is probably one of the more real feelings of many voters.
the music is well done with great production values and sang with passion and excellent voicing by regine velasquez. some of the images however are too staged and bordering on the boring and contrive. on the over-all though the ad is well produced.
with noynoy already the run-away dominant leader in the most recent polls (60%), will this strengthen his position more and expand his voter base?
join the poll, “who do you like best among the presidentiables?”. click here to vote and see the results: http://wp.me/pnw03-cr
join a poll, “3 presidentiables you will not vote and do not want to win the 2010 election“. click here to vote and see the results: http://wp.me/paTrm-12E
this ad works because it captures what a lot of people, ordinary folks have found themselves in – an other uninvolved voter who is now actively supporting a political candidate, noynoy aquino.
that is basically what happened during the wake and burial of cory aquino – young and old came out to the streets to pay their respects for cory, even those who previously were not at all in mass actions like those.
the lyrics of the song says it all:
Nang bawa’t mamamayan
pagmamahal natin sa bayan
‘wag na nating itago, ‘di tayo susuko
the ad shows a long list of celebrities who have not been previously seen coming together for any cause. more importantly, these are celebrities who we did not expect and certainly did not even imagine would come out to appear for a tv ad for the election of a president.
seeing them and all of them in one ad struck a chord in our hearts as many of us felt the same way – for the first time we are coming out of our shell to support a presidential candidate.
The stars (in order of appearance) are: Regine Velasquez, James Yap, Kerby Raymundo, Willie Miller, KG Canaleta (PBA player), Cyrus Baguio, Sharon Cuneta, Boy Abunda, Anne Curtis, Bianca Gonzales, Mariel Rodriguez, Erik Santos, Bea Alonzo, Dingdong Dantes, Ai-Ai delas Alas, Ogie Alcasid, Marian Rivera, Kris Aquino and Noynoy himself, together with Enrico Villanueva, LA Tenorio, and Larry Fonacier and Paulo Bugia (Ateneo players now with PBA) for the last shot.
“HINDI KA NAG IISA”
Composed by: Ogie Alcasid
Sung by: Regine Velasquez
Sasamahan ka namin
Kahit paligid ay madilim
Iilawan ang daan tungo sa magandang kinabukasan.
Ika’y mamuno,kami ay susunod
pagkakaisa’y ating itaguyod
ang Pilipinas ay naghihintay
handa kaming kumilos,handang umalalay.
the irony in PDI’s page 1 – the gentle giant chiz escudero’s presidential bid and a gentle giant of the sea both dead in the water
we think there is great irony, poetic even, in today’s page one of PDI (philippine daily inquirer).
headline, above says “Chiz junks NPC, Danding” talking about yesterday’s “shocking” announcement of him leaving the political party that has put him as senator, that we think effectively has put his presidential bid as dead in the water.
we had previously written on chiz escudero with our own headlines: will chiz escudero be orphaned? is his presidential bid dead in the water? (click to read) and more recently – questions on chiz escudero answered. he is orphaned, leaves his political party NPC. is his presidential run dead in the water? (click to read)
just above the PDI headline is a very imposing picture of what PDI describes as a “gentle giant”, the whale shark found dead at manila bay. this gentle giant of course died in the water and was just washed away to the shores of manila.
we thought the news headline and our view that chiz escudero’s presidential bid as being dead in the water gives us the irony of a huge picture of a dead gentle giant. chiz escudero is the only presidentiable who we think has very gentle ways, most specially in the eloquence of his tagalog. he speaks in monotone and the cadence of his speech is a very gently wave of good tagalog. (contrast him to the fiery mar roxas of “putaang ina” fame!) escudero also has very much giant ideas on good governance and on what is right and what is wrong. these are the exactly the things we admire about him.
the headline in words of a gentle presidentiable giant below the picture of a dead gentle giant from the sea – both dead in the water, one the sea creature, the other the presidential bid.
our hope of reducing the number of pictures of presidentiables was dashed by this news article – MMDA chair bayani fernando is still running for president.
we wondered about him. he was suddenly silent, and that is unusual right after the executive committee of the LKAS-KAMPI-CMD party chose teodoro instead of him.
here is another presidentiable who will run for president but has no political party.
Bayani Fernando still running for president
Unsure if staying at Lakas-Kampi-CMD
By Abigail Kwok
First Posted 12:13:00 10/28/2009
MANILA, Philippines — After lying low for several weeks, Metropolitan Manila Development Authority (MMDA) Chairman Bayani Fernando on Wednesday reaffirmed his intention to run for president in 2010.
“It’s a go. I’m decided and will not back down,” Fernando said in a statement.
However, Fernando kept mum on how he will run and under what party, saying that, “It is only after the MMDA finishes its cleanup and restoration activities for typhoon Ondoy that I can have time for politics.”
we like chiz escudero. we particularly like to hear him speak. he is the most eloquent of all the presidentiables specially in pilipino. you just have to bear and grin the monotone delivery and statue like poker face. but once you get past that this man makes a lot of sense. he also has his principles and priorities in the right place.
we are saddened that the NPC has abandoned chiz or that chiz abandoned the NPC. we think, as we have previously asked in this blog, chiz escudero’s run for the president is dead in the water with the most recent developments.
dead as it may be, we like to give him two options for a hail mary pass. one is a miracle, the other redemption.
first the miracle. this hail mary pass involves replacing erap estrada as the standard bearer of estrada’s political party and machinery. the miracle involved here is that erap needs to be convinced that he should withdraw his candidacy in favor of escudero.
lets face it erap’s run for the presidency has a very high legal barrier to cross. it will not come easy for erap. it’s a great thing if he gets it, but what if erap fails? should erap allow himself the possibility of the humiliation of a legal defeat on his presidential run?
agreeing to step down in favor of escudero gives erap the statesman status, the wise elder and the guru for escudero. he can be kingmaker, a role that he will enjoy the same way as marlon brando enjoyed it at The Godfather.
the way it stands now, it looks like it will take a miracle, erap sounds very determined and committed to his quest. but with escuderos gift for tagalog words, he just might be able to convince erap to give him the miracle.
now, the redemption. this one is simpler and this one is very smart. he will be taking 1 step backward to be able to take 2 steps forwards after 6 years.
escudero can redeem himself by running for VP under villar. surely escudero is a much better choice than drama queen loren legarda for villar.
this hail mary pass is very similar to our proposal for perlas and villannueva. we had proposed in this blog for perlas and villanueva to abandon their presidential bids and run for senators instead.
we had proposed that as to us it is obvious both men will not be voted president at the moment. if they lose the presidency, the country loses two bright. idealistic and principled men. they have a much better chance of winning as senators than as president. getting themselves into the senate will enable the country to make use of their talents and skills. the same thing applies for escudero.
we hope escudero will think hard about our twin proposals for his hail mary pass.
questions on chiz escudero answered. he is orphaned, leaves his political party NPC. is his presidential run dead in the water?
the press meeting that is presently on going at club filipino is just about to end with now the question and answer portion.
we had 2 questions in our october 25 post in this blog (click to read) — will chiz escudero be orphaned? is his presidential bid dead in the water?.
the first question has been answered – he is now orphaned. on the second question, yes we think escudero’s run for the presidency is dead in the water.
the gist of it is that chiz escudero announced he is leaving the NPC, the political party that he is with since he start in politics and is now an independent.
he said this in very eloquent prose, talked about what is wrong or right about governance but inspite all of that, we are not sure if he is running for president or not. he has not said one way or the other if he will run for president or not. the only thing that is sure is that he has left the NPC. we need to wait some more. again!
without a political party for the machinery and without funds, not even eloquence in speaking in tagalog will solve those. without those, any political campaign is dead in the water.
this whole episode also i think in some ways marks escudero’s reputation. escudero has taken us on a wild ride on his presidential candidacy with an unpleasant after taste. this is particularly difficult for his supporters, most specially those in the internet world. among all the presidentiabbles escudero has used the internet most intensively and it is very much well oiled. after all these months, twits, facebook, chat and email it has come to this. it must be tough to take for many of his internet supporters.
this also opens up a few more questions –
- what will happen to loren legarda? she announced she is a VP candidate but no announcement under what party and with whom as her presidential partner
- legarda may just go with villar who has announced he already has a VP
- will NPC have a presidential candidate? or will it coalesce with others?
- does this open up the possibility of escudero running for VP?
- what about a miracle — erap is disqualified or he withdraws and chiz takes over as presidential candidate?
mar roxas is human and married korina sanchez today. he is quite a romantic during the wedding by words and action.
the wedding is one made in political heaven. it is excellent timing. while we think the timing was meant for his previously announced presidential run, history took over and this is one is just for his vice-presidential run. we will just wait for the first baby for the presidential run after aquino wins the presidency and roxas the vice-presidency.
as a people, we love weddings. i think its second to new born babies. we think this is a good icing on the cake after roxas’ re-making and recovery during the noynoy aquino will i run for president drama.
we wish the newly weds a life of happiness.
Roxas and Sanchez exchange ‘I do’s
By Maila Ager
First Posted 14:38:00 10/27/2009MANILA, Philippines—(UPDATE 3) Senator Manuel Roxas II and ABS-CBN anchor Korina Sanchez finally walked down the aisle and exchange “I do’s” Tuesday at the Sto. Domingo Church in Quezon City.
Sanchez, 45, beaming in a white Filipiniana terno, walked toward the altar with her brothers Milano and Mickey Sanchez as the world-renowned Philippine Madrigal Singers sang “Ave Maria.”
Clad in barong tagalog, Roxas was accompanied by his mother, Judy.
“I take you as God’s special gift. I love you as you are,” said Roxas, 52, as he exchanged vows with Sanchez.
For her part, Sanchez said Roxas was the “fulfillment” of her heart’s desire, describing him as an ally and a friend.
“Ikaw ang katuparan ng lahat ng aking hinhintay at minimithi ng aking puso na makakasama, karamay, kaibigan at kakampi,” Sanchez said. “Dumaan man ang unos, ang mga pagsubok, ang sakit at kabiguan, ako ay mananatiling dikit sa iyong piling.”
Jaro Archbishop Angel Lagdameo, who together with more than 10 Catholic bishops and priests officiated the two-hour concelebrated mass, officially pronounced them husband and wife shortly before 6 p.m.