Mar Roxas’ “Daang Matuwid” ad campaign is failing him – the numbers show it

Part 1.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

supporters abandon Jejomar Binay in mass exodus

there is no other way to describe what has been happening to presidentiable Jejomar Binay and his presidential campaign – his supporters are abandoning him in what can only be called a mass exodus. this is the PDI headline from the most recent survey from Pulse Asia:

this is a survey from Pulse Asia on the performance and trust rating of Binay as vice-president. this survey asks the performance and trust ratings of the top officials in the government from the president to the speaker of the house and senate to the chief justice. this is different from the election surveys that Pulse Asia (and SWS) have been conducting.

this survey asks respondents of their sentiments in the way Binay is performing his job as vice-president. people will be responding to that question based on what they think a vice president should be doing. Binay’s run for the president is not mentioned in the question that is being asked here.

the results were devastating for Binay – he took a free fall on trust and performance to his lowest level in the process losing a whopping-15% points from 58% to 43% of his approval rating on his performance of his job.

equally devastating is his trust ratings also nose dived by losing-18% points from 57% to 39%.

source : Philippine Daily Inquirer http://newsinfo.inquirer.net/727269/pulse-asia-binay-ratings-dive

those are very dramatic losses that will make any candidate or even a pollster shudder in fear. this means that on this aspect of Binay’s political life, people are very disappointed with him and that he is being abandoned by his supporters. the vice-president position is a very easy position to fulfill – because of the nature of the job, there are very little things to do unlike say the president or even the cabinet secretaries. because of the ease, the vice president in most surveys typically gets a much higher performance and trust rating than the president.

for Jejomar Binay to get a lower rating than Aquino in this survey says a lot about the huge disappointment that people have on Binay.

in a newspaper report, Binay questions the credibility of this survey by saying he has already resigned his cabinet posts when the survey was conducted, wondering what it was the respondents were rating him for his performance and trust.

Binay is mistaken and raises an irrelevant issue – the survey had asked the respondents on his performance and trust as vice president of the country, not as any of the cabinet post he has occupied and resigned from. respondents are measuring him on the basis of what the respondents think is the job and function of the vice president. as vice-president of the country, the respondents have seen his performance and trust dramatically drop.

in recent surveys released previous to this, Binay’s ratings have shown his declining ratings continue to drop. not only that, his ranking has changed from a high 2nd to either being tied by Roxas at 2nd or falling to 3rd/4th position. the ratings of mar roxas, the LP and admin standard bearer has seen his ratings surge up both in terms of numbers and position where he used to be a far 4th to now a tie at 2nd (posted here in this blog).

the questions asked of the respondents here were point blank – who would they elect as president if the elections were held at the time of the survey and who they think is a good leader to replace Aquino as president.

Binay getting declining numbers on these different surveys says a large part of Binay’s supporters are abandoning Binay in a mass exodus. they are abandoning Binay based on different dimensions of the candidate as Binay – on trust and performance as VP, as a good leader to replace Aquino and as presidential candidate. Binay is being looked at from different dimensions by the voters and in all aspects they no longer see Binay as fit.

on their own these are already dramatic and impressive declines. put that further into context, Binay used to be the top on all the surveys just a few months ago. he was all alone on top with no one even close to challenge him. Binay’s standing started to erode when alleged charges of corruption and plunder were revealed at the senate hearings. at the height of the weekly hearings, when it became vey apparent that Binay was mired in multiple corruption charges, Grace Poe a neophyte senator surged up in the surveys .

the voters saw Binay as the evil one based on the alleged charges while they saw Poe as good in an election that quickly got into a question of an election of Good vs Evil.

we have said this before. Binay should recognize what is happening to his candidacy, these survey numbers are real and representing real sentiments. the sentiments are astoundingly consistent from many dimensions. for him to change his fortunes, he needs to wear big boy pants and face the charges that have been made against him. until he does that, the declining trend will not change and continue until the actual 2016 election.

does binay have big boy pants?

 

 

 

 

 

triple whammy for Poe, Roxas & Binay in latest SWS survey, Roxas gains the most

Apparently there is a second survey for the presidentiables from SWS and this one puts presidenitables Grace Poe, Jejomar Binay and Mar Roxas practically on a there-way tie.

The survey was conducted Septemebr 2 to 5, 2105 and has the following ratings for the three presidentiables :

• Grace Poe : 26%
• Jemomar Binay : 24% (difference vs Poe – 2% points) 
• Mar Roxas : 20% (dofference vs Binay – 4% points)

(source : http://www.rappler.com/nation/politics/elections/2016/106788-sws-survey-breakdown-presidential-tie)

With a margin of error at +/- 3%, Poe and Binay are on a statistical tie while  Roxas  vs Binay with a difference of 4% points is statistically significant but  it being just shy by 1% point, that is considered a statistical tie.

unlike the other SWS survey which was an options survey (respondents were asked to name 3 candidates who can replace Aquino), this is a real elections survey where respondents were asked to identify only 1 candidate who they might vote as president if the elections were held during the time of the survey.

this survey gave a triple whammy to all three presdientiables Poe, Binay and Roxas.

1st whammy – this is the biggest whammy and it is for the benefit of Mar Roxas. mar roxas before this survey was a far third to Poe and Binay. roxas jumping to tie the front runners is a big jump for roxas. this mimics the same kind of giant improvement that Roxas got in the other SWS survey where he got a +18% point improvement catapulting him to 2nd position (read here: http://wp.me/pnw03-1W0).

this shows Roxas is a legitimate contender in the election and is on an impressive increasing trend. the increasing trend will serve Roxas well as we move to the actual election in 2016, this means Roxas is building his support base at the same time the support base of Poe and Binay are not moving if not weakening.

2nd whammy – this one hurts Garce Poe. Poe in previous surveys showed she was way ahead of the others and was a clear leader. this survey with two of her rivals catching up with her shows she is not invincible. it says she can be beaten.

3rd whammy – this hurts Jejomar Binay. Binay used to be the runaway winner in the polls but his ratings have been suffering and was on a massive declining trend since the corruption and plunder charges have been exposed in the senate. Binay just getting  a tie with the two others means Binay has not arrested his declining trend and continue to suffer in the polls.

unless Binay changes things, like address the corruption and plunder charges against him, the declining trend will continue and his numbers will shrink significantly by election time. it is possible that the shrinkage will be big enough that the other leaders will overtake him.

Roxas’ ratings have gone up driven by the endorsement of President Aquino for his presidentiable run and Roxas’ declaring that he will continue Aquino’s “Daang Matuwid”. Aquino endorsed Roxas’ presidential run in an event held at Club Filipino on August 30, 2015. Roxas also ran ads almost the next day where he said he will continue Aquino’s “Dang Matuwid”.

Roxas has gained the momentum from this survey and will allow him to enlarge his support base.

Poe will need to work harder to get back her stellar number one position. Let us see if her numbers will improve on the next survey behind her announcement that she will run for president in an event that happened after this survey was conducted.

——–

Question On Methodology & Design For SWS :

we noticed that the two presidentiables surveys, the options survey and this election survey were run on the same time period. did that mean the questions for the these two separate surveys were in one questionnaire and both were asked of the respondents in the same sitting?

if so, was there no order bias in their answers? 

i would think there would be order bias and one or both of the answers of the respondents will be affected by the other. it would be difficult to accept the survey results if there was order bias. 

Mar Roxas to get boost from President Aquino’s rising popularity

Aquino satisfaction best since Q1 2014

PUBLIC SATISFACTION with President Benigno S. C. Aquino III hit its highest point in one-and-a-half years this quarter, fueled by significant improvements in most geographical areas except Mindanao and across socioeconomic classes except ABC, according to results of the latest Social Weather Stations (SWS) survey.

read more here : http://www.bworldonline.com/content.php?section=TopStory&title=aquino-satisfaction-best-since-q1-2014&id=115452

latest poll shows president aquino’s net satisfaction rating is on the rise, highest since Q1 2014 according to SWS as published at Business World. this confirms once again that president aquino is the country’s most popular president.

this rise in satisfaction rating comes at a great time for Mar Roxas who recently had announced he is running for president under the LP. this is a benefit to Roxas as Aquino has endorsed Roxas’ run for the presidency.

Roxas has declared he is ready for the presidency and accepts the challenge of continuing Aquino’s “daang matuwid” governance and the platform by which aquino won the election by a landslide.

the “daang matuwid” and aquino’s rising popularity is in contrast to the continuing unanswered graft and corruption charges against Roxas’ main rival for the presidency VP Jejomar Binay.

Roxas is a far third in the latest polls although he has recovered significantly in the latest poll from the previous. Aquino’s endorsement of Roxas may give Roxas the push to challenge the leader Poe and the previous leader Binay. Poe now leads the polls, followed by Binay and Roxas at third.

the latest presdientiables surveys will be released soon, lets see how this all plays out for Roxas.

VP Jejomar Binay’s net satisfaction rating takes a steep dizzying decline

• looking at the chart above, VP Binay’s net satisfaction rating suffers another decline
• the chart is now on a dizzying decline
• it is now at +44 (chart below) from a high of +76 in June 2013. that is a -32% point erosion
• since March 2014, his net satisfaction ratings have eroded a whopping -29% points
• since March 2014. his net satisfaction ratings has gone done by -6%points to June from March; -15% points to September from June and -10% points to December from September

source : http://www.sws.org.ph/

 

VP Jojo Binay ratings continue to fall, a dramatic exodus of supporters

presidentiable VP Jojo Binay’s survey ratings continue to fall for a second consecutive quarter. in this Pulse Asia survey to 26% in the November 2014 survey from 31% in the previous survey, a 5% point drop. this should worry Binay and his advisers as it makes the possibility of losing the 2016 election a bigger reality.

he is still number 1 in the survey but that is practically meaningless as for surveys like  these, the trend is much more important and meaningful than the actual rating for the period. the question being asked in this survey is something like “if elections were held today, who will you elect as president?”, thus the answer respondents are giving are relevant to the current time only when the survey was conducted.

the election is still in 2016, at least 5 quarters to go of surveys (surveys are conducted on a quarterly basis) and that means changes to the ratings and rankings will happen depending on developments in the country and the actions of the presidentiables. the changes will be dramatic with those initially ahead in the surveys early on dropping down, even to levels where they eventually lose the election. we saw this in the most recent presidential election in 2010 when at the start of the election period, senator Manny Villar was way ahead of everyone but eventually dropped to number 3 or 4 by election time when he was besieged with corruption charges and mismanaged its handling.

the drop in the most recent survey for Binay is an indication that the things he has been doing during the time from the previous survey to this one have not been working for Binay. Binay continued to be on a Binayfication strategy where he continue to ignore the corruption charges and allegations, refusing to directly answer them, to deny or confirm any of it and to offer evidence that prove they are false.

the table and chair set up at the senate for VP Binay

under the Binayfication strategy is his refusal to attend the senate hearing. the senate sub-committee that has been conducting the hearings on the over-pricing of the Makati parking building has repeatedly and in public told Binay there is an open invitation for him to attend the hearing. Binay on his part has also repeatedly refused to attend the hearings giving a lot of silly reasons. then at some point, for a reason only he and his advisers know, Binay said he will only attend the senate hearing  if the mother committee in the senate invites him.

well, the mother committee through the committee chair, senator Guingona, extended an invitation to the vice president. the senate even went to the extent of assigning a date and time. and on the appointed time and date, the senate set up a table, chair, a microphone, a name plate and even a glass of water in the middle of the place where the hearings are being conducted. it was a surreal scene as the media took pictures and showed live TV footage of the empty chair. Binay demanded the mother committee give him an invitation, it did but he did not show up.

there were new and additional corruption charges and allegations made during the period. but the other telling development under the Binayfication strategy was the debate with senator Trillanes. the same thing happened here – Binay challenged senator Trillanes to a debate on the corruption issues. after a bit of time, Trillanes agreed and accepted the debate challenge. staff from both sides started to meet to discuss the debate and like the one above, a date and time was set. then, all of a sudden and something that it appears none of his staff and advisers did not know about, Binay announced  he will not debate with Trillanes.

the drop in the most recent survey may be attributed to the Binayfication strategy – it is not working and it is not able to arrest the decline in the ratings of Binay. rather than helping him, Binay continue to lose supporters.

looking at the specifics of the survey results, to us the most telling and the one that should concern Binay the most are his ratings in Luzon, and among the upper class (ABC) and the lower class, D.

the drops in Binay’s ratings are across the board – all areas and all socio-eco classes. but the drop in the Luzon rating is dramatic and stands out – it is now exactly one half of what it was in march, 2014. it is a dramatic decline to 22% from 44% in march, a huge -22% point loss.

similar dramatic declines occurred among the ABC and D socio-eco class. the upper and middle class saw an even bigger degradation – dropping -30% points to now just 17% from 47%. the D saw a -16% point shrinkage to 26% from 42%. losing your base support from these groups is a nightmare for any election campaign. this is an exodus of supporters from the thinking class and the poor.

the election is still 5 quarters away, Binay can still recover with still a lot of things he can do during that time. what he wants is to do things that will reverse what may be the beginning of a declining trend. he and his advisers should realize Binayfication is not working, something else needs to be done.

question is – does Binay have the smarts, the will power and the good things in him to abandon the Binayfication strategy and pursue another strategy, like the Truth Strategy?

3 survey charts that tell VP Binay his 2016 presidential ambition may be over

read this here : http://wawam.wordpress.com/2014/11/05/3-survey-charts-that-tell-vp-binay-his-2016-presidential-ambition-may-be-over/

 

don’t take SWS yolanda survey on aquino’s “satisfaction performance” seriously – defective design

i was very surprised when media carried this news on the latest SWS survey results that said super typhoon yolanda victims themselves gave president aquino a “very good” performance satisfaction rating.

SWS: PNoy gets ‘very good’ satisfaction ratings from Yolanda victims

Although he has received criticism from some parties for his administration’s response to super Typhoon Yolanda (Haiyan), President Benigno Aquino III got “very good” satisfaction marks from victims of the typhoon, according to a survey by Social Weather Stations.

SWS said this was the finding of its survey last Dec. 11 to 16, where Yolanda victims – which comprised 13 percent of Filipino families – gave Aquino a “very good” +54 net satisfaction rating.

“The December 2013 survey found higher satisfaction ratings for President Benigno ‘Noynoy’ Aquino III among victims of Yolanda compared to those who were not victimized by the super typhoon,” the survey said.

http://www.gmanetwork.com/news/story/345123/news/nation/sws-pnoy-gets-very-good-satisfaction-ratings-from-yolanda-victims\

essentially the same story was reported by other media outlets. reading the news stories alone, i immediately had a different reaction to the survey results which i tweeted (@wawam). will talk about this next. 

of course malacanang jumped on the “good news”.

Palace ecstatic over Aquino’s ‘very good’ satisfaction rating

MANILA, Philippines— Malacañang  gave itself a pat on the back on Thursday after the latest Social Weather Stations (SWS) survey showed that Super Typhoon “Yolanda” victims were satisfied with the performance of President Benigno Aquino III during and after its devastation.

“It is gratifying that those who suffered greatly appreciate what their President and their government have done to ease their pain and alleviate their plight despite the shortcomings and challenges still being hurdled,” Secretary Herminio Coloma Jr. said Thursday in a press briefing.

Read more: http://newsinfo.inquirer.net/568259/palace-ecstatic-over-aquino-very-good-satisfaction-rating#ixzz2rTD2g5nU
Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook

just based on the survey results published in media, i thought something was not right about the survey which i tweeted:

1. the respondent base for yolanda victims appeared to have been just extrapolated, not a stand alone respondent base. it appeared to me SWS re-looked at the survey results and counted the results of those who live in the yolanda areas and tabulated these results. i felt SWS did not actually conduct a separate survey to ask the respondents these questions but just looked at the survey results of an already finished survey
2.  coming from the above, i thought the question asked was a general “performance satisfaction” of president  aquino and not specific to aquino’s performance on the yolanda relief efforts. it is very possible that respondents will give very different answers to these questions.

last january 22, SWS posted the specifics of the survey results : i was both right and wrong on the point #1 and was right on point #2. conclusion remains – let us not take these results seriously, the results are what we call in research “soft results”.

i was wrong on point #1 because SWS did not just extrapolate the answers of those living in the yolanda areas what they did was they actually asked the respondents if they were affected by the yolanda.

there could have been 2 ways to extrapolate – 1 is by just applying the % of  respondents living in the yolanda areas to the total results of the total visayas results (a very wrong thing to do) or look at the respondent answer sheets and count the answers of those declaring their address to be in yolanda areas. none of these were done. what they did was they asked a direct question.

i was right in the sense that SWS did not conduct a separate and stand alone survey among those living in the yolanda areas. this should have been the cleanest way to do it. you get an actual sample size in the areas themselves.

since SWS just asked the question among respondents if they were affected by yolanda, this brings up two more questions – is the sample size of 13% enough to read the results and how accurate is it to say that these respondents actually “lived in yolanda areas” when these were just “claimed”.

on the point #2, i was proven right.

the question was a generic performance satisfaction question – “satisfied or dissatisfied in performance as president of the philippines”  and not specific to the performance of the president on post yolanda relief efforts.

the specific “performance on yolanda efforts” can get a very different answer from the generic “performance as president of the philippines”. the first zeroes in on yolanda while the second one includes everything about the presidency and the country in general.

for example, if we ask our spouse, we could be a “very good husband/wife”  as a whole but a “very poor sex partner” in a specific component of marriage.

we do not know why SWS released these survey results and how media plus malacanang take these results when the survey design is critically flawed.

both SWS and Pulse Asia surveys hit 100% match with official senatoriables 2013 election Comelec results

there is no other way to describe it -both SWS and Pulse Asis senatoriables polls during the 2013 mid term election were impressive, both hit 100% in the list of senatoriables they had on their surveys compared to the top 12 on the final & official results from the Comelec.

SWS conducted their last survey for the senatoriables election May 2 to 3 and got these results compared to the actual and final Comelec results:

• 12 out of 12 in the poll came out as top 12 in the Comelec tally, 100% success rate
• 3 senatoriables, Escudero, K Pimentel and Honasan came in at exactly the ranking on the survey and the Comelec tally, a 25% match.
• 5 senatoriables, Legarda, AP Cayetano, N Binay, B Aquino and Trillanes came within 1 to 2 places off in the survey versus the final Comelec tally, a 42% match.
• adding the two numbers, 8 out of 12 or 67% came within a match to 2 places on the survey versus the Comelec tally
• only 4, Poe, S Angara, Ejercito and C Villar was off by more than 2 places from the final tally

Pulse Asia conducted its last survey for the senatoriables election on may 10 to 11. because of the nature of reporting and computation done by Pulse Asia on their poll results which were all expressed on a range, 11 out of 12 senatoriables matched the placements of the senatoriables to that of the Comelec tally. only 1 senatoriable, C. Villar was off.

the range means the Pulse Asia poll results were  showing a lot of ties or statistically insignificant differences from senatoriable to another.

what does this all mean?

it means SWS and Pulse Asia election polls are highly reliable and an excellent gauge of people’s sentiments on elections. there can be no better result than a 100% match rate and specially with a high number of matches coming in less than 2 places off.

that means the vetting of respondents done by the pollsters are excellent and are precisely representative of the voting population. it also means the random sampling done by these two polling agencies are to the point. most importantly, the sample size of 1,200 to 1,500 are good enough to be able to capture sentiments of voters on a national scale.

the above points, specially on the sample size have been the most questioned by non-believers of surveys, SWS and Pulse Asia in particular. not that the haters are able to present statistical arguments against the pollsters, but these have been incessantly raised by them. we have always said, those who raise them are those who are not winning in the polls thus having a skewed agenda. the excellent match up results proves the counter argument correct.

last point on what this means – it will be wise for election candidates in the future to subscribe and pay attention to the SWS and Pulse Asia election polls.

head to head comparison SWS vs Pulse Asia February 2013 Senatoriables Polls

the good news is that the country has two polling companies doing a great job of capturing the sentiments of voters – SWS (social weather station) and Pulse Asia. it also adds to it that they tend to conduct the polls at about the same time. with the respondent criteria about the same and survey timing very close to each other, comparing the two results is a very good thing to do.

surveys give the people a view, scientific and objective, of what others think about candidates and issues. it can help others shape or confirm their own views. in this complex world of ours, more information is always better.

for candidates and handlers of the candidates, it can be more than informational, it can be very instructive. they can use the results to re-shape, change directions or strengthen their winning strategies or fix and avoid their losing strategies.

but that is very much dependent on the skill sets of the candidates and their handlers on analyzing and understanding surveys. that is the first step.

the second and the more important step is formulating new strategies and plans based on the survey analysis and conclusions.

we are providing here a first step analysis of the  survey results. there are a few more steps on analysis that needs to be done and more steps at formulating action steps in strategy change and plans formulation. but those are for another day.

in the meantime….

data sources: Pulse Asia & SWS

• Pulse Asia : http://pulseasia.ph/
• SWS : http://www.sws.org.ph/

also read (click) :

• dramatic gains for aquino & poe, dramatic drops for trillanes, zubiri & enrile – pulse asia february 2013 senatoriables poll
• dramatic drops for UNA & dramatic increases for Team PNoy in february SWS sentatoriables survey

dramatic gains for aquino & poe, dramatic drops for trillanes, zubiri & enrile – pulse asia february 2013 senatoriables poll

not much has changed among the top 3 ranking senatoriables, legarda, escudero and cayetano alan peter from previous poll.

for this february 2013 pulse asia 2013 senatoriables survey, 15 senatoriables are competing for the top 12 position. in order of highest to lowest ranks as follows:

1. legarda (Team PNoy)
2. escudero (Team PNoy)
3. cayetano alan peter (Team PNoy)
4. villar, cynthia (Team PNoy) 
5. ejercito (UNA)
6. aquino, bam (Team PNoy)
7. binay (UNA)
8. poe (Team PNoy)
9. pimentel (Team PNoy)
10. honasan (UNA)
11. enrile, jack (UNA)
12. trillanes (Team PNoy)
13. angara (Team PNoy)
14. zubiri (UNA)
15. gordon (UNA)

6 senatoriables  are battling for the last 3 positions, the 10th to the 12th, senatoriables honasan, enrile, trillanes, angara, zubiri and gordon who are all tied.

at the bottom among the candidates of the two major coalition parties, UNA and Team PNoy, are mitos magsaysay and tingting cojuangco  both from UNA. their rankings have not changed from previous.

among the 15 candidates fighting for the top 12 spots, 9 are from Team PNoy and 6 are from UNA.

among the top 9, only 2 are from UNA (binay and ejercito) while the rest are from Team PNoy. among the 6 who are battling for the last 3 spots, 4 are from UNA and only 2 are from Team PNoy.

with those rankings, if elections were held today, Team PNoy has a chance of gaining 9 out of the 12 seats at best or 7 out of 12 at worst, a clear majority of the seats.

Team PNoy has generally done very well in this survey.

source : https://docs.google.com/file/d/0B3b9qPFV1cRDNGJWVXpKN0ZhZU0/edit

dramatic increases in rank and rating were gained by aquino and poe, both by +9 places who are now tied at 4th place from previous survey at 13th place; and +11.8 percentage points and +11.2 percentage points, respectively.

3 senatoriables suffered dramatic losses in rank and rating, 1 from Team PNoy, trillanes and 2 from UNA, enrile and zubiri.  all three lost 5 places in the rankings although all three still came within the top 12.

 

 

 

 

 

 

 

 

 

 

jv ejercito’s identity crisis, he is swimming in contradictions

an article on 2013 senatoriable jv ejercito caught our attention. (see below) the headline struck us like a baseball bat – it was a headline that had a contradiction in it. on one hand JV says he wants to be his own man but the lead in  the headline identified him as “estrada’s son”. it’s either you are estrada’s son or you are yourself, an ejercito.

contradictions from senatoriable jv ejercito? we were not surprised. over at twitter (@wawam), we have talked about the many other contradictions from ejercito, including the name change that ejercito had done for himself.

the first paragraph in the PDI article plainly states what it also found as a contradiction:

He likes to be known as his father’s son, yet senatorial candidate Joseph Victor “JV” Ejercito also says he wants to be his own man.

Read more: http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man#ixzz2NCVc5Ibm

there were many more contradictions found in the article :

ejercito is very much swimming in contradictions in that article that it almost made us dizzy. at first we thought maybe the dizziness was caused by a poorly written news article. that has happened before. but after reading the article at least three times, we thought the dizziness was not being caused by poor newspaper article writing, it was ejercito himself that was causing it with the contradictions he was dishing out in rapid succession.

this is bad news for ejercito from a marketing and advertising standpoint – an identity crisis is always not  a good thing to have in winning election campaigns. before consumers or in this case voters make a choice, they need to first know who the candidate is. ejercito seem to be using two sets of names, estrada and ejercito in different occasions and media which may put voters confused and unable to pin down who exactly is ejercito.

this identity crisis on its own is bad news but pair that with swimming in contradictions and it can be well, drowning to death. ejercito is obviously unable to adequately explain or give a good reason for the change in name.

half of ejercito thinks the name change is a good thing while the other half thinks its a bad thing, hence he goes to one end to the other like a pendulum gone crazy. ejercito seems to have one of his foot step on the other in every explanation he gives. we find it strange that senatoriable ejercito gives both good and bad things in the change of his name in the same interview.

we think poor or weak brand identification is one of the key reasons why UNA senatoriables suffered dramatic losses in rank and rating in the last SWS senatoriables poll.

(read here : dramatic drops for UNA & dramatic increases for Team PNoy in february SWS sentatoriables survey)

is jv ejercito following in the footsteps of UNA?

(note : jv ejercito is one of the top losers in rank and rating in the last SWS senatoriables poll)

(note : knowing PDI editors, we think the contradictory headline was intentionally written by them.)

read in full here : http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man