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Messaging 101 – how to turn a message to a boomerang, the “Team Tatay” answer

March 10, 2013 Leave a comment

in the news lately is the controversial poster put up by a Bacolod church – the “Team Buhay” (Team Life)  and “Team Patay” (Team Dead) posters. the posters contain a list of names of election candidates who voted yes and no to the RH Bill which was recently voted into a law.  the bacolod church is asking the parishioners to to vote for the  Team Buhay candidates who voted against the RH Bill and consequently not to vote for the candidates  who voted for the RH Bill who are listed under Team Patay.

this controversial poster has taken a lot of flak many. we agree with some of them, one is the church has transformed itself into a political party by endorsing certain candidates and not endorsing others.

this is no longer about religion or teachings about the church, this is about getting certain specific names of candidates not getting elected and elected. it does not talk about church teachings, all it talks about is names of candidates.

the COMELEC has asked the church to change this poster to which the church replied by challenging the COMELEC ruling in the supreme court.

but in the past days, activists in bacolod have fought by releasing their own list through text messages. this list is called the “Team Tatay” (Team Daddy) that has the names of priests and bishops who have fathered children.

read here :     ‘Team Tatay’ lists 5 Negros priests as fathers; Ay, ‘patay’! http://newsinfo.inquirer.net/370979/team-tatay-lists-5-negros-priests-as-fathers-ay-patay#ixzz2N7a3K8uH 

we think the term “Team Tatay” is an excellent case study in Messaging 101. it is a brilliant name that turns the Bacolod church’s terms of Team Buhay and Team Patay into a boomerang.

team tatay

“Team Tatay” goes straight to the heart of the issue the activists are bringing up where priests have lost the moral high ground on the issue as they themselves have committed “grave sins” by fathering children themselves. aside from that, the line is brilliant as it uses essentially the same words used by the bacolod church. it even rhymes with “Team Buhay” “Team Patay”, is  very easy to remember and very creative.

on strategy, clarity, on message and memorability are the key components of a brilliant messaging.

on twitter we had these questions:

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the “Team Buhay” and “Team Patay” posters at the Bacolod church

read : Bacolod diocese: No to these 6 Senate bets –> http://www.rappler.com/nation/politics/elections-2013/22321-bacolod-diocese-no-to-these-6-senate-bets

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maria ressa of rappler.com interview with atty. imbong, lawyer for petitioners against the RH Law at the SC

January 3, 2013 1 comment

a few things:

  • atty. imbong keeps referring to the interviewer as “ressa” or in many parts as “riza”. the interviewer’s name is maria ressa.
  • the interview questions and answers are actually a rehash of the debates done in twitter on the rh bill specially those raised by the anti rh bill groups who claim to be devout catholics and to a large part those raised in the debates in the senate and congress also raised by the anti rh bill senators and congressmen.
  • the interview hardly touched on the points of law, arguments or merits raised by the petitioners against the RH Law at the SC.
  • in today’s interview maria ressa of rappler.com had asked the following questions from the #gangsters
  • from popi sunga at around 2:50

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  • ressa extends the invitation from #gangsters for a tweetup with atty imbong at around 5:25 of the 3rd video. ressa also says “guys, gotta get a name that is ano…”

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#gangsters celebrate rh bill passage into rh law – HOR champions attend

January 3, 2013 Leave a comment

RH Bill now RH Law, Republic Act No. 10354 – aquino signed the bill into law December 21, 2012

December 28, 2012 Leave a comment

representative edcel lagman has said president aquino signed the bill into law last december 21, 2012. but no announcement has been made by malacanang. in twitter, malacanang spokesperson abi valte has said the palace is neither denying or confirming that the rh bill has been signed into law.

rappler.com however has published a signed copy of the bill.

is something up?

rh law sigs

source : http://www.rappler.com/nation/18728-aquino-signs-rh-bill-into-law

MANILA, Philippines – As promised, the Philippines enters 2013 with a Reproductive Health law.

President Benigno Aquino III signed into law Republic Act No. 10354 or the “Responsible Parenthood and Reproductive Health Act of 2012” Friday last week, December 21, according to a copy obtained by Rappler. Malacañang is yet to issue a formal announcement.

It was signed without fanfare, confirmed House Majority Leader Neptali Gonzales II on Friday, December 28.

The RH law provides universal access to reproductive health care services and information, which do not prevent the implantation of a fertilized ovum as determined by the Food and Drug Administration. It prioritizes poorer households as identified by the National Household Targeting System for Poverty Reduction.

A new law only takes effect 15 days after it is published in the Official Gazette or in at least two newspapers.

Below is a certified true copy of the signed measure:

source : http://www.rappler.com/nation/18728-aquino-signs-rh-bill-into-law

majority floor leader boyet gonzales “threatens” rep. kimi cojuangco to “keep your mouth shut” on rhbill

November 22, 2012 1 comment

we are posting here the screen caps of representative kimi cojuangco’s tweets this morning as they were tweeted and in sequence. rep. conjuangco is one of the leaders of the pro #rhbill at the house of representatives. we are posting here the exact screen caps at nothing added, nothing taken away. readers can make their own conclusions by reading them.

“MFL” is majority floor leader neptali “boyet” gonzales

some points:

  • MLF gonzales is aligned with president noynoy aquino and the president has given his support on the rhbill. in fact aquino has bravely taken flak from the catholic church for this support. at one point a bishop even threatened to  “excommunicate” aquino for his stand. does this mean gonzales has broken away from aquino?
  • gonzales seem to be playing some “let-me-fool-you-let-me-fool-everybody” political game where he is saying two different things to the people and media, to speaker of the house gonzales, congress, congressman edcel lagman (main proponent of the rh bill) and representative cojuangco. and the things gonzales is saying cannot be described as “honest”.
  • gonzales “threatens” rep. cojuangco to “shut your mouth”. we were not there when these words were said but we should accept it as its recipient, cojuangco saw it as a “threat”. cojuangco is quite a lady, she has her own mind that she speaks out very well. threatening someone like cojuangco is really a very bad idea.
  • which begs some questions – how many more “threats” have been given by gonzales and to how many more congressmen other than cojuangco? what will come next if cojuangco’s threats are not heeded? the majority floor leader at the HOR gets  things done or undone through “threats”?
  • where is rep gonzales on the rh bill? he appears to be against it based on this tweets and his “threats” to cojuangco. he is then going against the stand of the party that he belongs to, that of president aquino who is pro rh bill. has he declared his position to belmonte and the president? or did he “shut up” on that too?

representative kimi cojuangco of the 5th district of pangasinan

  • we have to admire congresswoman cojuangco for her tweets today. it may be a few days late (she said this happened some days ago) but revealing them today is good enough.
  • she has the courage to go against the “boys club” (we hesitate to call it a “gentleman’s club” for its sleazy connotation and also, gonzales was no “gentleman” in this event. but then again, isn’t the HOR through this event is being very sleazy?) and spoke her mind and tell the twitter world what happened.
  • it not only shows her courage, it shows her commitment to the cause of the rh bill and her strong and unwavering stand on principles and what is right.
  • the rh bill we believe will benefit women, the poor, the pinoy family and the nation at large. cojuangco is standing up for those.
  • courage as she is standing up against the majority floor leader who is also a seasoned politician and leader of the house.
  • cojuangco will defend and uphold the principles she believes in and risk everything as a congresswoman. she knows the revelation can put her position in jeopardy but she is willing to put that on the table just so she defends what is right and what is principled.

 

Read more…

kerry kennedy : sotto plagiarized words of my dad, offended at distortion of Robert F. Kennedy’s words

November 10, 2012 Leave a comment

source: http://www.rappler.com/nation/15858-kennedy-to-sotto-this-is-a-clear-case-of-plagiarism

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makes me wonder what disappointed kerry kennedy – the plagiarism that senator sotto did or that senator sotto didn’t understanductivand misused the quoted text?

my son asked me about this when he saw the nes on tv. i explained to him kerry is the daughter of the great robert kennedy and that she sent out a letter regarding the plagiarism that senator sotto did on the kennedy speech. i told my son kerry is also the president of this group called Robert F. Kennedy Center For Justice & Human Rights.

i told my son kerry called out the sotto on two things – that senator sotto no doubt plagiarized the speech of her dad and that sotto used the words he plagiarized to stop the rh bill which among other things promote free and open choice for women on their reproductive option while the passage that was plagiarized was meant to promote freedom and human rights.

my son who is 15 years old looked at me and plainly said : “it’s the opposite!”.

this is a 15 year old son who reached the correct conclusion on what sotto did just a split second after i explained to him what happened. how can a 63 year old and a senator at that not get that?

the kennedy name and family is one of the icons of America and of freedom. they  occupy a large part of what is right and good about america. for robert kennedy’s speech used the way sotto did must be the one that hurts the most for kerry.

i don’t think she would have minded so much if the speech was plagiarized for the same values and reasons their family stand for and have been known for. but the plagiarized parts were actually used for things the kennedy family have been against for generations.

in twitter i said that the tagalog translation of kerry’s letter on the sotto plagiarism is this “nangopya na, tanga  pa”.

and   yes, senator sotto, kerry writes in tagalog too.

MANILA, Philippines – Long is the saga of Sottogate, yet allegations against Senator Tito Sotto continue.

Now 4 US copyright holders have spoken out, including the president of the Robert F. Kennedy Center for Justice and Human Rights: RFK’s daughter, Kerry Kennedy.

All this began again the other day, when Sarah Pope, Janice Formichella, and Peter Engelman issued a joint statement alleging that Sotto had “infringed on our intellectual property rights and plagiarized.”

Their protest was swiftly dismissed by Sotto and his staff, who, according to GMA News, “questioned its authenticity, pointing out that it did not even have an official letterhead.”

read full article here: http://www.rappler.com/nation/15858-kennedy-to-sotto-this-is-a-clear-case-of-plagiarism

wawam tweet on UST Varsitarian’s article attacking Ateneo & Las Salle professors stand on RH Bill shown on gma NewsTV

October 16, 2012 Leave a comment

appears around 2:32 minutes on the video

RH bill, Ateneo, and La Salle: Of lemons and cowards

Going against the grain, going against the tide, going against popularity surveys, the University of Santo Tomas has upheld the stand of the Catholic Bishops’ Conference of the Philippines (CBCP) condemning the Reproductive Health (RH) bill as an anti-poor, social-engineering measure that not only denigrates the natural law but also runs roughshod over maternal health, kowtows to the contraceptive imperialism of the West, and generally blames the poor and their alleged overpopulation for the ills of society, when it’s the Philippine state and its depredations—its mismanagement and appalling corruption—that are to blame.

UST is a Catholic institution. It is a pontifical institution—the second to be so named in world history. Nobody should question whether the University supports the Church’s stand as the Gospel of Christ is UST’s—and any Catholic institution’s—pillar and foundation.

Professors who are affiliated with UST must respect the stand of the University against the RH bill as they are part of an institution which is fundamentally bound with Catholic faith and teachings. If UST professors don’t agree with the stand of the CBCP, then they have a problem. The bishops are the successors of the Christ’s apostles and possess the Magisterium, the teaching authority of the Church.

If faculty members of UST and other Catholic schools feel they need to invoke their academic freedom to make known their stand in conflict with the bishops regarding the RH bill, then they’re free to do so. But they must resign from UST. They must give up their Catholic academic affiliation. They must have the courage of their intellectual conviction. Upholding their conscience, they must respect the Church and her teachings.

Recently, a number of professors from Ateneo de Manila University and De La Salle University have voiced their support for the RH bill. A close reading of the measure should show it promotes abortifacients.

A total of 192 Ateneo professors supported the RH bill in their Aug. 13 statement, arguing that the “RH bill can have a decided impact on alleviating pressing social concerns such as high maternal mortality ratio, the rise in teenage pregnancies, and the increase in the number of HIV/AIDS cases, among others.”

Last Sept. 3, 45 La Salle professors joined the bandwagon, arguing that there is a need for artificial contraceptives as these can control the growth of the population and improve the quality of life.

It’s quite shocking that Ateneo and La Salle professors should harbor naive and misguided thinking about health and social problems. How could they argue that an RH measure would be needed to lower maternal mortality when the Philippine government not too long ago had told the United Nations that it was on track to meet the Unesco millennium development goals by 2015, one of which was the lowering of maternal deaths? How could they argue that alleged high mortality must be checked by an RH measure when pregnancy complications are not in the Top 10 causes of women’s deaths? How could they argue that contraceptives allegedly worth billions of pesos must be given to women to avert pregnancy risks when contraceptives have been known to cause cardiac problems, which are the No. 1 cause of death of Filipino women?

read in full here: http://varsitarian.net/editorial_opinion/editorial/20120930/rh_bill_ateneo_and_la_salle_of_lemons_and_cowards

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