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why Rody Duterte is wrong for the country – he inspires us be our worst #2016PHVote

April 25, 2016 Leave a comment

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this picture of a Duterte supporter displaying this poster during the last presidential debate in Luzon is prime example of why Rody Duterte is not right, is bad for the country and our people  – Duterte inspires us to be our worst. with Duterte, we think being stupid is the right thing to do and to be.

this Duterte supporter thinks telling those who will not vote for their candidate that they will be killed is okay, even smart and for sure something to be proud of. the supporter forgets or ignored that killing is a crime and not something decent people wish for others.

i am thinking this supporter thinks this is okay, as he will probably say it’s just a joke or these are just words. but that on itself is also wrong. it’s not a joke when you kill someone or when you are killed, the same way as it is not a joke to say you would have wanted to be the first to rape a dead victim who has been gang raped.

we take decency so lightly now, even our values and principles. Duterte has given us the example to do that. and by Duterte’s example we can be harming and hurting others now and just give it an excuse later or just apologize after the harm has been done.

this is now who we are as a people. we do not teach these things these values and thinking to our children, in fact we teach our children not to be like these. why then do we tolerate and follow the example of Rody Duterte?

 

 

ads of Mar Roxas’ competitors that worked for them, hurt Roxas

February 11, 2016 Leave a comment

Part 2.

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Mar Roxas 2 mini-attack ads – view them here

February 3, 2016 1 comment

finally completed – these are the two (2) mini attack ads by Mar Roxas

this was the first one aired:

the emphatic ending of “higit sa lahat hindi ko kayo nanakawan” is an obvious reference to Jojo Binay.

 

this is the second one:

Roxas says:

  • “walang drama” – refers to Grace Poe and her dramatics
  • “hindi ako paawa” – refers to Jojo Binay
  • “hindi ako siga-siga: – refers to Rody Duterte
  • “hindi run ako abusado” – most probably refers to Jojo Binay
  • “at hindi ako magnanakaw” – definitely refers to Jojo Binay

we think Binay had the most mention, 3 mentions out of 5 because he is #1 in he presidentiables survey. Poe and Duterte got one mention each because they are the other two contenders. Santiago did not get any mention because she is even lower than Roxas at the surveys.

what do you think of these ads? let us know by posting your comments here.

 

Mar Roxas campaign airs a mini attack ad

January 26, 2016 Leave a comment

note : we are still looking for ways to post the video here. we will post it here once we are able to find a way to do it. 

just tonight, the Mar Roxas campaign aired what i can call a mini attack ad, a small version of the attack ad that i was tweeting about in the afternoon today.

we would have done a more aggressive and a definitively hard hitting attack ad than the one Roxas aired. and because it would be hard hitting, it would be best done by the Liberal Party and the LP senatoriables which is called an omnibus attack ad.

but it is an ad in the right direction. it is an ad better than what Roxas has aired previously and the times and situation that Roxas is in calls for such an ad.

 

the winning ads of the 2016 Philippine election : as of January 2016

January 11, 2016 1 comment

in no particular order:

Presidentiable Jejomar Binay’s “Nognog” TV ad campaign 

there is a new version under the “nognog” campaign that was aired today but it is not yet available at YouTube.

these two ads were the start of the “Nognog” campaign and these ads are associated with reversing Binay’s declining numbers at the presidentiable polls and in fact had put him back at the #1 spot.

we were shocked when these ads aired. the ads directly addressed the issues of allegations of graft and corruption on Binay which have been on the headlines for many months and the reason for the dramatic declines Binay have been suffering at the polls. Binay was definitely on a steep declining trend when these ads aired.

after the ads aired and the surveys released covering the period of airing, the numbers of Binay spiked up. in fact they were a dramatic reversal of the umbers and placed Binay back on top.

the ad effectively redefined the allegations of corruption and graft against Binay. he has been saying these to the press and in appearances in the provinces but it really didn’t do much to change his ratings. that is, until the ads were aired.

we think what made this ad work was the term “nognog” that he called himself in the ads. “nognog” is a derogatory term used on dark skinned Filipinos that was often used against him by anti-Binay voters. Binay is dark skinned and short (pandak).

“nognog” is also something that most Filipinos can relate to. while it may be a negative or derogatory among the Filipino rich who are fair-skinned Filipinos, it is a fair and acceptable description used by the masses among themselves. its use suddenly allowed the masa to relate to Binay.

we think Binay’s “nognog” has the potential to be the “Mr. Palengke” of Mar Roxas when he resoundingly won his senate seat.

 

Senatorial Leila De Lima’s “Justice without fear or favor”

this just aired today. it was different and called your attention. you paid attention to this ad. it is highly creative and you do get the message. this ad  is able to give De Lima an excellent brand positioning among the senatoriables. this ad was so good that De Lima was trending on twitter after the ad aired. the Philippine Daily Inquirer also had an article on it at their website. this extra mileage is what you get when you air a good ad. this ad can push De Lima to the number 1 spot among the senatoriables.

what got us going crazy in this ad is the use of umbrellas. the story of corruption, crime ad drugs is plain to see in the ad. nothing really special about that. but what set it apart aside from the retro feel to it is the use of the umbrellas.

think about it – why did they need to do  a rainy scenario out of the bar? it is January, it is not the rainy season now. the only explanation is that they wanted to use umbrellas in the ad.

and to us, the umbrella is the symbol of corruption, arrogance and power tripping that we saw when Junjun Binay, the mayor of Makati and the son of presidentiable jejomar Binay was caught in a video being shielded by a bodyguard with a giant umbrella on a  non rainy night at Urdaneta Village when he harassed the security guards to let him exit the gate of the village while they were not supposed to .

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this ad firmly defines De Lima’s band positioning – as the anti crime and corruption super hero, a role she fulfilled admirably while she was DOJ chief. this cements that positioning for her.

in some way, we think this positioning of hers and this ad has the potential to take away the thunder from Duterte’s tough on crime positioning.

the ad also has excellent production values. the cinematography, direction, lighting, casting and acting were very topnotch. its fun to watch!

 

Presidentiable Rody Duterte’s “Merry Christmas”

Duterte is a presidentiable that you either hate or love. and there is no in-between – either you passionately love him or passionately hate him.  but this ad you take notice and the ending of the ad makes you smile. do not know if the haters have changed their minds about Duterte, but this ad you like for its wit and unexpected ending.

these ads are not a wawam!

VP Binay withdraws from debate with Trillanes, Senator Nancy deep in thought on what to say about it

November 11, 2014 Leave a comment

this news was all the rage today in social media. VP Binay challenged Senator Trillanes to a debate, Trillanes accepted, Binay and Trillanes camps sit down with the KBP to discuss the debate then today, Binay withdraws from the debate.
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social media exploded with tweets on what just happened. these are just a few:

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there will be a lot more reactions to this political event. we are particularly interested on what Senator Nancy Binay, VP Binay’s daughter has to say about it.

and we are also interested what VP Binay’s quadro spokespersons Gov Remulla, Rep Tiangco, Atty Bautista and Salgado has to say.

for the record, VP Binay was first to challenge Trillanes to a debate :

drop in Pulse Asia presidentiables survey – time to panic for VP Jojo Binay

September 29, 2014 Leave a comment

not that we didn’t know it would happen, but the drop of -10% points in the presidentiables survey is significant both statistically and subjectively and time for presidentiable VP Jojo Binay to panic. this significant drop is exclusively because of the graft allegations and charges that are being made at the senate committee hearing on the overpricing of the Makati Parking Building.

this is not due to a competition making inroads or a change in the country’s situation and thus a change in voters sentiments, this all due to his making or his “not making”.

in marketing terms, the brand image of vp Jejomar Binay is getting hit badly. the word “corruption” has been attached to his name or at minimum a huge mistrust or suspicion is building up.

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source : https://docs.google.com/file/d/0B3b9qPFV1cRDTk16WXpXZmlVM0k/edit?pli=1

the drop in rating is across the board – all 4 regions and all socio-eco classes and each one is mostly like statistically significant. drops like these when seen in market research in marketing causes panic among the marketing and advertising teams. these are dramatic decreases. aside from the big deterioration in ratings, the bigger worry is that this might be the beginning of a declining trend. there are 6 more quarters until the 2016 election, a conservative and generous average drop of let us say 5% points every quarter will put the Binay’s rating by election time at 1%, certainly a rating that will not get him to win the election.

of course things can still change for Binay. this thing called “nothing is impossible” in marketing is also applicable for Binay, the 6 quarters to go also means there is still time for Binay to  recover in the presidentiables ratings. but to change that will mean Binay needs to panic and change strategies and tactics. the horrific data means people are believing the corruption charges and allegations that are being made at the senate hearing and more importantly whatever Binay has been employing to answer them are not working, they are not able to change the minds of the voters.

is Binay willing to change strategies and tactics in answering the charges? we do not think so and we do not see it. Binay has not changed his strategy of “Binayfication” – introduce new and unrelated issues and points to the allegations and charges in an attempt to divert the attention of the audience to something else and anything but the corruption charges and allegations. with Binayfication, Binay ignores the charges and allegations. this has not changed since the start of the revelation of the charges and allegations and to the most recent statements of Binay and his various spokespersons.

note that this presidentiables survey was conducted at the start of September when the charges and the senate hearing was just getting started and before his infamous speech that was meant to “answer the allegations point by point” but was nothing even close to it and instead he made a 2016 election campaign speech. we know that from listening to the speech and from the words of Governor Remulla, one of his spokespersons who characterized the speech as “very presidentiable”. you know the speech is not to answer the allegations when his own spokesperson described the speech as “presidentiable”.

these rating drop could have been much bigger had the survey been conducted towards the last part of September when the senate hearing have had more hearings and more allegations and charges were revealed. nevertheless, Binay has not really changed his Binayfication strategy.

we also note the spin that another spokesman of Binay made about the rating – congressman toby tiangco said they were “positively surprised” by the ratings as they expected them to be lower. he was right and wrong about that. the rating was not as bad because the survey was conducted at the start of september when the issue was still new and not a lot of issues have been revealed. tiangco’s statement was a lame spin to squeeze something good from something terribly shitty. no wonder tiangco was fired as spokesman and replaced by governor remulla.

we have this thing called “lessons learned” in marketing. when we do a new marketing plan, we get the data from the previous year and analyze them and pick out “lessons learned”. that essentially identifies the mistakes made in the previous year and apply lessons to address or correct the mistakes. doing a good job at “lessons learned” often makes the difference at succeeding in the new business year for many brands.

we do not know where binay and his team of advisers are at. but if they do not shape up and become honest to themselves and look at the lessons learned from the previous weeks, things might not change for binay and his 2016 election ambitions. we only have one data point, so we do not know yet if this is a trend, it is a huge single data point, what they need to worry about is if this is single data point is the beginning of a trend. if it is a trend, then the 2016 election is one for Binay to lose. he can reverse it, but is he honest enough to face the lesson learned and face the allegations and charges squarely and stop the Binayfication strategy.

in marketing as it is in politics – not changing and continuing on a strategy that has been giving bad results spells doom.

~~more to follow~~

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source : http://pulseasia.ph/

 

 

 

 

 

the unfortunate spin of 2016 presidentiable mar roxas

April 12, 2014 Leave a comment

we saw the above tweet by  philippine daily inquirer this morning. the strong coffee we were drinking was no match to that tweet waking us up.

first thing that popped in my mind was – “what? wow is roxas that rich that he will ‘give P4B to survivors’?”. i thought roxas would be the biggest individual donor to yolanda survivors. i thought roxas deserves a monument with his P4B donation to yolanda survivors.

i immediately clicked the PDI (philippine daily inquirer) link to read the full article and this was what we found out – 20140412-111825.jpgcontrary to the headline of the article, the P4B that “roxas will give to survivors” is not coming from his own pocket but actually from the government.

that headline surely and very strongly communicated the P4B was coming from mar roxas’ own pocket not from any government fund or government project.

the words said it (“Roxas to give P4B for survivors“) and not only that the lead-in to the headline also reinforced it – “Christmas in Lent”. that lead-in clearly says it is like some christmas present that roxas is giving to the survivors.

(full article here : http://newsinfo.inquirer.net/593735/christmas-in-lent-roxas-to-give-p4b-for-survivors)

all that of course is incorrect. in fact the whole article talked about the funds coming from government funds. there was nothing at all in the article where it said it will come from the personal funds of roxas but all of it from the government.

it feels like two different people handled this article – the person who wrote the article is a different person who wrote the headline.

The P4 billion is apart from the almost P1.8 billion in rehabilitation funds that the government has started distributing to typhoon-stricken cities and municipalities in three regions in the Visayas, Roxas said at an orientation seminar on the Recovery Assistance on Yolanda here.

Read more: http://newsinfo.inquirer.net/593735/christmas-in-lent-roxas-to-give-p4b-for-survivors#ixzz2ydjv0gSu 

 

so what happened there?

we think the misleading headline is the result of some PR work from Mar Roxas for the 2016 presidential campaign. the roxas campaign was able to get to the PDI reporter and/or the PDI desk editor on this one. often, the desk editor is the one responsible for writing the headlines for articles submitted by field reporters to the “desk”.  the desk editor also has the prerogative to rewrite or add things to the article from the original that reporters write.

it is either the roxas PR team got to them or the PDI writer and/or desk editor somehow found it smart to write a misleading headline on their own. of course the first part is speculation on our part and perhaps even the second one too.

to be fair the PDI is one of the most if not the most difficult to do PR work with. they are very independent will write and publish what they want regardless of who it is trying to influence them.

we suspect that this was PR spin for two reasons – (a) the framing of the fund release is highly suspect, it was being framed as like a christmas gift (“christmas in lent”) and (b) “roxas giving P4B” is an idea that is not at all in the article. it does feel very much that the one who wrote the article is not the same person who wrote the headline.

on the first one, the closest that to the framing of a “christmas gift” was what roxas said was this which was in the article:

“Advance Happy Easter. May you spend your money wisely to help your [constituents],” Roxas told local officials of Capiz as he handed over more than P200 million in rehabilitation aid for his home province.

 

roxas mentioned “happy easter” but somehow the framing morphed into a “christmas gift”. “framing of messages” to favor or skew the message to a particular person or group is typically done by PR practitioners, not editors of newspapers. in this one, it is obvious the effort was meant for the benefit of mar roxas.

the other part of this is that we think saying the money is some kind of “gift” we feel is very insulting and degrading to the survivors. gifts, specially christmas gifts are a happy occasion and a source of joy, something that is given willingly. these funds are not at all in that context, the funds for the rehabilitation of destroyed properties of people. the people suffered and lost a lot. this is being received as  a gift in the context of Christmas joy, it is aid or help to the misery that the people had to endure and are still enduring.

we understand mar roxas has plans to run for president in 2016 and by the looks of it the campaign period has already started with efforts already being done by his main competitor, vice president binay.

with that we also understand that there should now be PR efforts for the presdinetiables, but we think this kind of PR effort for the presdientiable mar roxas is very much misplaced and incorrect from a marketing and political campaign point of view.

if we are right about this being spin for the mar roxas campaing, then we think the campaign has not developed and is not following a strategic plan for the roxas campaign. that is a very dangerous lack and can hurt the presdientiable roxas.

 

 

 

Alan Peter Cayetano looking into 2016 presidential run, forms team – a tactical error

March 2, 2014 Leave a comment

today at rappler.com headline article was the supposed presidential run of senator peter alan cayetano whose preparations has started, beginning with forming a team, assigning a foreign strategist and and monitoring media.cayetano pres

this is early preparation considering that the next presidential election is still in 2016, a good 2 years from now.

preparing early for the election, even 2 years ahead of time we think is a good thing. the presidential election is the most major political campaign anyone can run in any country.

hilary  clinton resigned her post as secretary of state last year which we think is a move in preparation for her own presidential run also in 2016. clinton quitting her high profile position in government was the right thing to do – she quit on a high note, she succeeded very well in that job and not being there now will mean she will not make mistakes and hurt her run when it gets close to the elections. she will also distance herself and keep her slate clean from any political issues that might crop up close to the election and those that might crop up during the balance of the obama administration that she might or might not support, specially those she might take up issue against during the election.

no such kind of preparation for cayetano but forming his team now to look into ir or to pave the way for a presidential is similar in intent to that of clinton’s.

we have no issues with doing early preparation, like forming a team,  for cayetano’s presidential ambitions, we have issues with the move being announced or made known to the public.

the public includes his current and future political opponents, specially those who also have plans of running for president. these are his competitors, telegraphing his intentions to them now means his opponents can monitor him, make plans against him or worse make him a target of a political demolition job.

in marketing and advertising, you never, ever tell your competitors what your plans are specially for the future. marketing and advertising companies keep these plans and moves a total secret from competitors. things like codes, secret meetings and confidentiality clauses are made to make sure no information gets out to competition.

the worry is competition might execute preemptive moves. marketing and advertising moves that will preempt your moves and thus render your moves useless, prevent you from doing yours or weaken your efforts.

in marketing and advertising, preemptive moves against a competitor could be things like run a price-off promotion to get to lead the consumers with your products to prevent them from trying your new product; increase media weights of ads to drown out your launch efforts and even launch a competitive product similar to yours.

these preemptive moves have been done before in marketing and advertising and they can be done in similar ways in a presidential run.

the most obvious way to preempt cayetano’s presidential plans is to a demolition job on cayetano. his opponents may make every single mistake, even small ones a national issue. when this is done, cayetano will need to spend a lot of time answering them rather than building a case for his presidency.

we think this announcement is a tactical error on the part of cayetano.

there are many things  that can be done now by cayetano that his team can do. there can be obvious ones and those kept secret and out of view from voters and his opponents. what he needs to do is develop a strategy and plan for this effort with very clear goals and assessment points.

announcing to the public his plans to run is not one of them.

read rappler.com article here : http://www.rappler.com/nation/51787-cayetano-eyes-2016-presidency

 

 

manny villar : poverty can be eliminated

May 6, 2010 2 comments

MANUEL B. VILLAR: It’s not impossible to end poverty

By Michael Lim Ubac, Nikko Dizon
Philippine Daily Inquirer
First Posted 05:32:00 05/06/2010

(Editor’s Note: The presidential profiles will be running in no particular order but as the stories come in from our reporters in the field.)

(Seventh of a series)

MANILA, Philippines—From selling seafood in Divisoria to leading the two chambers of the Philippine Congress, the boy from Moriones in Tondo, Manila, now wants to reside in Malacañang.

“Is it difficult to think that a poor fellow can also become President of the Philippines?” Nacionalista Party standard-bearer Sen. Manuel Villar asks rhetorically during his campaign rallies all over the country.

The real estate magnate and lone billionaire in the presidential derby shuns long introductions and quickly reminds the crowds about his humble beginnings in Tondo—once home to the Smokey Mountain dump, which in the 1980s became the symbol of crippling poverty in the country.

Critics, however, question his rags-to-riches story to the point of digging up his family income in the 1960s, which they say was of middle-class standards at the time. They sneer even at his campaign jingle: Did he really swim in a “sea of garbage” as a kid? Was Manila that filthy back then?

More recently, he denied wrongdoing and dismissed as mere politicking allegations that he pressured stock market officials in 2007 to bend trading rules and let him rake in earnings that now form part of his campaign kitty.

Brown ‘taipan’

Still, this “brown taipan” has attracted the biggest crowds in the presidential race—thanks largely to the “concert” troupe he brings along when touring major cities. Attendance in a Davao City rally last month, for instance, was pegged at 120,000, despite heavy rains, according to police estimates.

In his public addresses, Villar seems to stress that, for all his affluence, he should not be counted among the country’s Old Rich oligarchs. In fact, he considers their perennial lock on the country’s economic and political power as a hurdle to his antipoverty vision. (Insiders in the Villar camp say he has fully calculated the risks of making such statements.)

Read more…

noynoy aquino – the teflon presidentiable, nothing sticks!

May 3, 2010 12 comments

the 2010 election is probably one of the nastiest philippine presidential election in its history. not that philippine elections are known for intelligent debates on national issues, but noynoy aquino in particular have received the worst kinds of negative attacks.

there is a very long laundry list of negative and even personal attacks on noynoy aquino that started almost on the day after he announced his candidacy. almost all the attacks were personal – lack of achievements,  lack of experience, being a bachelor, being autistic,  his cigarette smoking, his hair or lack of it, his use of his parents credentials and  the most recent, the double fake psyche reports.

but none of it, not a single negative attack  got to stick to aquino. that makes aquino a teflon presidentiable.

aquino’s standing in the polls since the very start has not changed  – he has been the front runner. while his current rating may not be as high as what it was at the start, he continue to dominate the other presidentiables.  shrinkage from his going in rating is normal and expected. what is unusual and admirable is that he has maintained his front runner status from day one till now even though black propaganda against aquino was always there in various and new forms.

how was aquino able to survive such atttacks?

—–

this is next at The 2010 Presidentiables Blog….

jamby madrigal – corruption fighter

May 3, 2010 2 comments

source: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20100503-267780/MARIA-ANA-CONSUELO-MADRIGAL-In-serving-people-work-becomes-joy

MARIA ANA CONSUELO MADRIGAL: In serving people, work becomes joy

By Jerry E. Esplanada
Philippine Daily Inquirer
First Posted 05:18:00 05/03/2010

 (Editor’s note: The presidential profiles will be running in no particular order but as the stories come in from reporters in the field.)

(Fourth of a series)

MANILA, Philippines—Diving is one of the things Sen. Maria Ana Consuelo “Jamby” Madrigal loves.

The view under water is simply spectacular, she says.

The sharks and the barracudas do not scare her.

Where she is now in Congress, she says, these species abound and she is fighting them with hammer and tong.

Corruption is the campaign theme of Madrigal, who is running as an independent candidate for president in the May 10 elections.

She passionately talks against shenanigans in government, particularly in real estate deals, as though she were on a jihad.

If that were so, it was because she learned what being a ship captain was like at a very early age.

At a time when most Filipino children’s familiarity with a boat was confined to those made of paper, Madrigal already was at home on the real thing.

At age 5, ships became the playground of this future senator and aspirant for captain of the ship of state.

“I’d gone into holds and hatches, and I could tell if a ship was a tanker or container. I grew up with that,” she says.

“Many of the captains and CEOs of today’s shipping companies were trained by Madrigal Shipping. We can be proud to say we trained very good people.”

These captains also followed the ideals of the family—incorruptible, hard working.

Old rich family

Madrigal was born on April 26, 1958, to one of Manila’s old rich families.

Her father was a son of the late Sen. Vicente Madrigal. Her mother, Amanda Abad Santos, was a granddaughter of Jose Abad Santos, appointed by President Manuel L. Quezon as president during the war against the Japanese forces and former Chief Justice.
Her granduncle, pre-Commonwealth Assemblyman Pedro Abad Santos, founded the Socialist Party of the Philippines.

Her aunt, Pacita Madrigal-Gonzalez, a senator during the Quezon and Magsaysay administrations, was also the first head of the Social Welfare Administration, now the Department of Social Welfare and Development (DSWD).

Vicente and Amanda Madrigal were natives of Ligao, Albay, and San Fernando, Pampanga, respectively.

Aside from Filipino and English, Madrigal has a working understanding of Kapampangan and Bicolano.

Best moments

She also speaks fluent French and Spanish, some Portuguese and German.

Madrigal started learning European languages during her family’s religious pilgrimages to Lourdes (in France) and Fatima (in Portugal), among other places.

Read more…

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