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Archive for October, 2011

ADB : Poverty In the Philippines – causes, constraints & opportunities

October 25, 2011 Leave a comment

click to read pdf file  —>  Poverty-Philippines-Causes-Constraints-Opportunities

source : ADB website : http://bit.ly/ulR9RP

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RAW School 2011 Best Ad, Jovert Bantilan’s RH Now Ad – off strategy is off communication

October 14, 2011 Leave a comment

we don’t exactly know what Raw School 2011 is but the ad above has been going around twitter which is apparently a product of the Raw School 2011 competition. from what we can read from the FB page (http://on.fb.me/niFq2p) , Raw School seem to be a school for advertising students where creative directors from the ad agencies tutor or train students on advertising.

since advertising and reproductive health (RH) are two of our obsessions, we thought we should give our POV on the ad.

  • we understand the ad was probably done by a student and was probably done without a strategy and no consumer insight
  • not having a strategy and no consumer insight is the biggest and we even think fatal weaknesses of the ad
  • the ad intentionally or unintentionally position RH as anti-sex which RH is not about. not only did the ad position RH incorrectly, the positioning of RH being anti-sex gives anti-RH advocates a good weapon against RH. RH advocates have always said RH is not about sex but about health, responsibility and open and free choice. anti-rh advocates on the other hand play up the sex component like for example the approval of the rh bill will lead to promiscuity
  • “pangmadaliang sarap” is the colloquial for sex. to some it means quickie sex. the line in the ad says people should not have sex (or quickie sex) because it leads to long term problems (“pangmatagalang hirap”) of having a lot of children. the number of children is strongly implied in the number of spoons going after a small amount of rice in the visual
  • that leads to a much bigger and problematic fatal error of the ad that plays exactly to the liking of anti rh advocates – that rh is anti-children. almost all filipinos reject the idea of being anti-children. that is a huge negative to pinoys who are very much into family and yes, people. our love for children is not just based on religion it is very much a part of our culture.
  • it is possible that the creator of the ad wanted to communicate “responsible parenthood” or “responsible sex” where he wants to say that people who engage in sex should be responsible enough to know that their action can lead to pregnancy and that having too many children means parents will not have enough to support all their children. but nowhere in the ad is that directly or indirectly communicated. it is assumed, but it is not communicated. one of the strongest principles in advertising is this – what you see is what you get. if it is not stated or included in the ad, it is not communicated. the only things the target audience get are the things you include in the ad.

the elements above are the core of what advertising is all about – the strategy and the consumer insight. fail in that and the ad is not worth anything and in this case, it even hurts the product or service you are advertising.

this ad is a WAWAM!

RAW School 2011 Best Ad, Jovert Bantilan’s RH Now Ad – off strategy is off communication

October 14, 2011 Leave a comment

we don’t exactly know what Raw School 2011 is but the ad above has been going around twitter which is apparently a product of the Raw School 2011 competition. from what we can read from the FB page (http://on.fb.me/niFq2p) , Raw School seem to be a school for advertising students where creative directors from the ad agencies tutor or train students on advertising.

since advertising and reproductive health (RH) are two of our obsessions, we thought we should give our POV on the ad.

  • we understand the ad was probably done by a student and was probably done without a strategy and no consumer insight
  • not having a strategy and no consumer insight is the biggest and we even think  fatal weaknesses of the ad
  • the ad intentionally or unintentionally position RH as anti-sex which RH is not about. not only did the ad position RH incorrectly, the positioning of RH being anti-sex gives anti-RH advocates a good weapon against RH. RH advocates have always said RH is not about sex but about health, responsibility and open and free choice. anti-rh advocates on the other hand play up the sex component like for example the approval of the rh bill will lead to promiscuity
  • “pangmadaliang sarap” is the colloquial for sex. to some it means quickie sex. the line in the ad says people should not have sex (or quickie sex) because it leads to long term problems (“pangmatagalang  hirap”) of having a lot of children. the number of children is strongly implied in the number of spoons going after a small amount of rice in the visual
  • that leads to a much bigger and problematic  fatal error of the ad that plays exactly to the liking of anti rh advocates – that rh is anti-children. almost all filipinos reject the idea of being anti-children. that is a huge negative to pinoys who are very much into family and yes, people.  our love for children is not just based on religion it is very much a part of our culture.
  • it is possible that the creator of the ad wanted to communicate “responsible parenthood” or “responsible sex” where he wants to say that people who engage in sex should be responsible enough to know that their action can lead to pregnancy and that having too many children means parents will not have enough to support all their children. but nowhere in the ad is that directly or indirectly communicated. it is assumed, but it is not communicated.  one of the strongest principles in advertising is this – what you see is what you get. if it is not stated or included in the ad, it is not communicated. the only things the target audience get are the things you include in the ad.

the elements above are the core of what advertising is all about – the strategy and the consumer insight. fail in that and the ad is not worth anything and in this case, it even hurts the product or service you are advertising.

this ad is a WAWAM!

Steve Jobs – the master, icon, guru and genius. 1955-2011

October 6, 2011 Leave a comment

“From an early age, Steve Jobs was interested in electronics. As an eighth grader, after discovering that a crucial part was missing from a frequency counter he was assembling, he telephoned William Hewlett, the co-founder of Hewlett-Packard.

Hewlett spoke with the boy for 20 minutes, prepared a bag of parts for him to pick up and offered him a job as a summer intern, according to The New York Times.”

source: http://buswk.co/q7hXwc

Following the loss of visionary Apple co-founder Steve Jobs, President Obama released this statement:

Michelle and I are saddened to learn of the passing of Steve Jobs. Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.

By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity.  By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun.  And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last.  Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him.

source : http://1.usa.gov/obyahI

Categories: Celebrations Tags: ,

63.9% of pinays risk unplanned pregnancy – FPS

October 2, 2011 Leave a comment

Philippines National Demographic and Health Survey 2008

October 2, 2011 Leave a comment

click link:

http://www.measuredhs.com/pubs/pdf/FR224/FR224.pd

 

This report summarizes the findings of the 2008  Philippines National Demographic and Health
Survey (NDHS) carried out by the National Statistics Office (NSO). The NDHS is part of the worldwide
MEASURE Demographic and Health Surveys program, which is designed to collect information on a variety
of health-related topics including fertility, family planning, and maternal and child health. The United States
Agency for International Development (USAID) provided financial assistance for some activities during the
preparatory and processing phases of the project, as well as funding for technical assistance through ICF
Macro, an ICF International Company. The opinions expressed in this report are those of the authors and do
not necessarily reflect the views of USAID, the Government of the Philippines, or donor organizations.
Additional information about the survey may be obtained from the Demographic and Social Statistics
Division (DSSD) of the Household Statistics Department, NSO, Solicarel Building 1, Ramon Magsaysay
Boulevard, Sta. Mesa, Manila (Telephone: (632) 713-7245; Fax (632) 716-1612), or by writing to E-mail
address: info@mail.census.gov.ph. 

Information about the Demographic and Health Surveys program may be obtained from the
MEASURE DHS project, ICF Macro, 11785 Beltsville Drive, Suite 300, Calverton, MD 20705, USA;
Telephone:  301-572-0200; Fax: 301-572-0999, E-mail: reports@macrointernational.com, Internet:
http://www.measuredhs.com.  

Recommended citation:
National Statistics Office (NSO) [Philippines], and ICF Macro. 2009. National Demographic and Health
Survey 2008. Calverton, Maryland: National Statistics Office and ICF Macro.
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