SWS Survey Results : Mga Tunay Na Pilipinong Bayani (True Filipino Heros)
SWS survey detail
8 April 2011
First Quarter 2011 Social Weather Survey:
Jose Rizal, Andres Bonifacio, and Ninoy Aquino
are top three most identified Filipino heroes
Social Weather Stations
Jose Rizal, Andres Bonifacio, and Ninoy Aquino are the top three most mentioned persons considered to be genuine Filipino heroes, according to the First Quarter 2011 Social Weather Survey, conducted from March 4-7, 2011.
The survey question was, “Sino-sino po ang mga taong kinikilala ninyong tunay na bayaning Pilipino? Maaari po kayong magbanggit ng hanggang limang tao.” [“Who are the persons whom you consider a genuine Filipino hero? You can name at up to five persons.”]
To that, 75% named Jose Rizal, 34% named Andres Bonifacio, and 20% named Benigno “Ninoy” Aquino Jr. [Table 1].
They were followed by Cory Aquino (14%), Apolinario Mabini (14%), Emilio Aguinaldo (11%), Ferdinand Marcos (5.1%), Ramon Magsaysay (4.3%), Manuel L. Quezon (3.8%), and Lapu-Lapu (3.7%).
- Jane Addams (1860-1935)
- Corazon Aquino (1933-2009)
- Rachel Carson (1907-1964)
- Coco Chanel (1883-1971)
- Julia Child (1912-2004)
- Hillary Clinton (1947-Present)
- Marie Curie (1867-1934)
- Aretha Franklin (1942-Present)
- Indira Gandhi (1917-1984)
- Estée Lauder (1908-2004)
- Madonna (1958-Present)
- Margaret Mead (1901-1978)
- Golda Meir (1898-1978)
- Angela Merkel (1954-Present)
- Sandra Day O’Connor (1930-Present)
- Rosa Parks (1913-2005)
- Jiang Qing (1914-1991)
- Eleanor Roosevelt (1884-1962)
- Margaret Sanger (1879-1966)
- Gloria Steinem (1934-Present)
- Martha Stewart (1941-Present)
- Mother Teresa (1910-1997)
- Margaret Thatcher (1925-Present)
- Oprah Winfrey (1954-Present)
- Virginia Woolf (1882-1941)
this is the kris aquino in tears video at The Buzz which happened over the weekend. it can break your heart or make you laugh. you can believe it or not.
the question is this – is kris aquino a liability or an asset to the noynoy aquino election campaign?
this is next at The 2010 Presidentiables Blog.
vote in the poll:
who can argue with success? these are all very familiar images for most we have seen them on tv and for some we were there when these things happened but for all we re-experienced it all of it again recently when cory aquino died and we were all out on the streets saying good-bye to cory.
(click here : http://1millionprayers.wordpress.com/)
these images did something to us and we can;t escape the fact that noynoy aquino and his presidential bid sprang it. to a few they were not conscious of it but for most we asked noynoy to run for president.
seeing these images and hearing these words are difficult to argue with. they are already embedded in our hearts and minds and this ad serves to remind us that they exist there.
we have a nasty suspicion that this ad was developed as a direct answer to manny villar’s emotional ads of his brother dieing because they had no money to buy medicine for him. that villar ad in the minds of the admen in the aquino camp must have thought villar’s tv ad was soliciting empathy with the voters. their answer is to “out-empathize” villar by reminding people about two, not one emotional event in noynoy’s life – noynoy’s dad was assassinated and his mom got sick and died in front of us.
that thought this ad being a direct answer to villar’s emotional tv ad immeditaely came to us after hearing the first sentence noynoy said in this ad – “Kami rin inapi nang walang kalaban-laban.”. a few bells rang in our mind when he started the sentence with “kami rin”. question – sino yung ibang inapi? answer – villar when his brother died without the benefit of medicines.
that thinking must have brought goose bumps to the creative team who thought about it but we think it’s really amateurish thinking on their part. it is also quite a cheap trick to do. they will not win any award soon on strategic thinking on this one. we do not think it will even be nominated for “The Strategic Thinking Award Of The Year”.
will it be effective? that is the question that is even more difficult to answer. from the point of view of getting more votes for noynoy, i think it will to some degree but i do not think it will be of much significance.
whether the aquino campaign knows it or not, noynoy’s campaign has moved away from these messages and strategy. if it was not conscious of the move, his competitors, most specially manny villar who is co-front runner made sure of that.
this we think is a very good tactical ad but we do not think this has legs to be the main brandsell advertising for the aquino campaign. putting this as the main brandsell tv ad we think is a major strategic blunder by the aquino campaign.
weak, poor and failed strategic thinking is what we think is the greatest weakness of the aquino presidential campaign. that is most obvious in the waste they allowed to be made when from a high of 60% in preference to the 47% in presidential choice, aquino’s ratings had consistently gone down seeing it now on a statistical tie with manny villar.
that alone tells the weakness in strategic planning for the campaign for squandering such a huge lead over his rivals. the aquino campaign group was given on a silver platter a brilliant and superior product to sell but they did not know what to do with it and lost the leadership.
the ads are creative and well done. the writing is close to crisp and almost memorable and the production values are excellent but the strategic thinking is where they fail. the strategy laid down seems to look at just ads, almost as stand alone ads when they are supposed to be running a campaign with a beginning, a middle and an end. there is no continuity in strategic thinking nor is there any worth in it.
they fall in love with creative executions and get stuck there, completely forgetting that ads and most specially campaigns that succeed are those that begin with a brilliant strategy and heads up thinking.
we do not know what is next to this ad but we hope there will be more . we hope this is just a tactical ad and that we will see the main thematic or brandsell very soon. running tv ads will not make them win, it is running an ad campaign that will.
the key questi0n – who can argue with success or are we arguing with boredom?
~~ a mindscape landmark – carlo arvisu ~~
ps: a note on production values : the director should have seen that noynoy’s brows are forming at the center of his forehead making it look like noynoy is angry while the emotion in this ad should have been serenity, sincerity and concern.
memo to: noynoy aquino,
finally, september 9 came when noynoy aquino declared he is a presidentiable. the country, the admin and most specially the opposition presisenitables have been waiting for it.
there a few things that need to be looked into:
- this will impact the complexion of the 2010 presidential election. re-alignments have occurred, there will be more to come. we hope that the end game re-alignments will benefit the nation.
- the next steps that noynoy will take will be very key, specially the next 5 to 8 steps. compared to other presidentiables, noynoy in particular need to be highly strategic in choosing what steps to take, what sides to choose and even how to sequence them.
- they need to be cognizant of what are truly the most key for noynoy. astute strategic thinking is most key and an ability to seep through the murk, the noise and identify the most essential.
- there are traps, lets hope he sees what these are.
- there is a window of opportunity for noynoy to take advantage of. he must know when that is open, when it will close and the critical need to take advantage of it.
- in all of these, there is a single question that needs to be taken advantage of and that needs to be done very soon.
we wish you well, senator noynoy aquino.
Noynoy Aquino to run for president in 2010
By Maila Ager
First Posted 08:03:00 09/09/2009
MANILA, Philippines—Sen. Benigno “Noynoy” Aquino III officially announced that he will run for president in 2010 on Wednesday, exactly 40 days after the death of his late mother, former President Corazon Aquino.
Aquino made the announcement of his candidacy for the presidency at about 8 a.m. at the Club Filipino in Greenhills, San Juan City, the same venue where his late mother took her oath as president in 1986.
Personalities present at the jam-packed room were Liberal Party members Senators Manuel “Mar” Roxas II, Francis Pangilinan, former Sen. Franklin Drilon, Quezon Representative Lorenzo “Erin” Tañada III, former congressmen Florencio “Butch” Abad and Nereus Acosta, singer-composer Jim Paredes, former Defense Secretary Avelino Cruz and Leah Navarro of the Black and White Movement.
it looks like the month of september is the key month for the 2010 presidentiable elections:
- noynoy aquino will announce his 2010 election plans.
- it is the month when mar roxas withdrew his candidacy. mar is one of the major contenders.
- other presidentiables will firm up their plans within the month as well.
- the admin party says they will announce their candidate by the end of the month.
- noli de castro will announce his 2010 election plans on september 15.
- the admin party has given de castro 1 week to decide on his plans.
- loren legarda might give in to chiz escudero
Lakas-Kampi to De Castro: You have 1 week
By Christian V. Esguerra, Cynthia Balana
Philippine Daily Inquirer
First Posted 04:31:00 09/08/2009
MANILA, Philippines—Make up your mind.
Vice President Noli de Castro has exactly one week to decide whether to join the selection process for the administration party’s standard-bearer in next year’s presidential election.
Legarda giving way to Escudero, says solon
By Christine Avendaño, Gil C. Cabacungan Jr.
Philippine Daily Inquirer
First Posted 04:51:00 09/08/2009
MANILA, Philippines—A member of the Nationalist People’s Coalition (NPC) Monday said Sen. Loren Legarda was on the verge of giving way to Sen. Francis “Chiz” Escudero as the party’s standard-bearer in 2010.
Agusan del Sur Rep. Rodolfo Plaza told reporters that “Loren will give up her presidential ambition [in favor of] Chiz soon” based on ongoing talks between the camps of the two parties.