filipinos understand what “heroism” is in 9 out of 10, fails in 1

SWS Survey Results : Mga Tunay Na Pilipinong Bayani (True Filipino Heros)

1 jose rizal

2 andres bonifacio

3 ninoy aquino

4 cory aquino

5 apolinario mabini

6 emilio aguinaldo

7 ferdinand aquino

8 ramon magsaysay

9 manuel quezon

10 lapu lapu

SWS survey

SWS survey detail

8 April 2011

First Quarter 2011 Social Weather Survey:
Jose Rizal, Andres Bonifacio, and Ninoy Aquino
are top three most identified Filipino heroes

Social Weather Stations

Jose Rizal, Andres Bonifacio, and Ninoy Aquino are the top three most mentioned persons considered to be genuine Filipino heroes, according to the First Quarter 2011 Social Weather Survey, conducted from March 4-7, 2011.

The survey question was, “Sino-sino po ang mga taong kinikilala ninyong tunay na bayaning Pilipino? Maaari po kayong magbanggit ng hanggang limang tao.” [“Who are the persons whom you consider a genuine Filipino hero? You can name at up to five persons.”]

To that, 75% named Jose Rizal, 34% named Andres Bonifacio, and 20% named Benigno “Ninoy” Aquino Jr. [Table 1].

They were followed by Cory Aquino (14%), Apolinario Mabini (14%), Emilio Aguinaldo (11%), Ferdinand Marcos (5.1%), Ramon Magsaysay (4.3%), Manuel L. Quezon (3.8%), and Lapu-Lapu (3.7%).

Time Magazine names Cory Aquino one of top 25 Most Powerful Women of The Century

read more here: http://www.time.com/time/specials/packages/article/0,28804,2029774_2029776,00.html

Full List

LEADING LADIES

• Jane Addams (1860-1935)
• Corazon Aquino (1933-2009)
• Rachel Carson (1907-1964)
• Coco Chanel (1883-1971)
• Julia Child (1912-2004)
• Hillary Clinton (1947-Present)
• Marie Curie (1867-1934)
• Aretha Franklin (1942-Present)
• Indira Gandhi (1917-1984)
• Estée Lauder (1908-2004)
• Madonna (1958-Present)
• Margaret Mead (1901-1978)
• Golda Meir (1898-1978)
• Angela Merkel (1954-Present)
• Sandra Day O’Connor (1930-Present)
• Rosa Parks (1913-2005)
• Jiang Qing (1914-1991)
• Eleanor Roosevelt (1884-1962)
• Margaret Sanger (1879-1966)
• Gloria Steinem (1934-Present)
• Martha Stewart (1941-Present)
• Mother Teresa (1910-1997)
• Margaret Thatcher (1925-Present)
• Oprah Winfrey (1954-Present)
• Virginia Woolf (1882-1941)

Read more: http://www.time.com/time/specials/packages/completelist/0,29569,2029774,00.html#ixzz16xRzIirA

is kris aquino a liability or an asset to the noynoy aquino campaign?

this is the kris aquino in tears video at The Buzz which happened over the weekend. it can break your heart or make you laugh. you can believe it or not.

the question is this – is kris aquino a liability or an asset to the noynoy aquino election campaign?

this is next at The 2010 Presidentiables Blog.

vote in the poll:

noynoy aquino’s “kayo ang aking lakas” tv ad – arguing with success or with boredom?

who can argue with success? these are all very familiar images for most we have seen them on tv and for some we were there when these things happened but for all we re-experienced it all of it again recently when cory aquino died and we were all out on the streets saying good-bye to cory.

(click here : http://1millionprayers.wordpress.com/)

these images did something to us and we can;t escape the fact that noynoy aquino and his presidential bid sprang it. to a few they were not conscious of it but for most we asked noynoy to run for president.

seeing these images and hearing these words are difficult to argue with. they are already embedded in our hearts and minds and this ad serves to remind us that they exist there.

we have a nasty suspicion that this ad was developed as a direct answer to manny villar’s emotional ads of his brother dieing because they had no money to buy medicine for him. that villar ad in the minds of the admen in the aquino camp must have thought villar’s tv ad was soliciting empathy with the voters. their answer is to “out-empathize” villar by reminding people about two, not one emotional event in noynoy’s life – noynoy’s dad was assassinated and his mom got sick and died in front of us.

that thought this ad being a direct answer to villar’s emotional tv ad  immeditaely came to us after hearing the first sentence noynoy said in this ad –  “Kami rin inapi nang walang kalaban-laban.”. a few bells rang in our mind when he started the sentence with “kami rin”. question – sino yung ibang inapi? answer – villar when his brother died without the benefit of medicines.

that thinking must have brought goose bumps to the creative team who thought about it but we think it’s really amateurish thinking on their part. it is also quite a cheap trick to do. they will not win any award soon on strategic thinking on this one.  we do not think it will even be nominated for “The Strategic Thinking Award Of The Year”.

will it be effective? that is the question that is even more difficult to answer. from the point of view of getting more votes for noynoy, i think it will to some degree but i do not think it will be of much significance.

whether the aquino campaign knows it or not, noynoy’s campaign has moved away from these messages and strategy. if it was not conscious of the move, his competitors, most specially manny villar who is co-front runner made sure of that.

this we think is a very good tactical ad but we do not think this has legs to be the main brandsell advertising for the aquino campaign. putting this as the main brandsell tv ad we think is a major strategic blunder by the aquino campaign.

weak, poor and failed strategic thinking is what we think is the greatest weakness of the aquino presidential campaign. that is most obvious in the waste they allowed to be made when from a high of 60% in preference to the 47% in presidential choice, aquino’s ratings had consistently gone down seeing it now on a statistical tie with manny villar.

that alone tells the weakness in strategic planning for the campaign for squandering such a huge lead over his rivals. the aquino campaign group was given on a silver platter a brilliant and superior product to sell but they did not know what to do with it and lost the leadership.

the ads are creative and well done. the writing is close to crisp and almost memorable and the production values are excellent but the strategic thinking is where they fail. the strategy laid down seems to look at just ads, almost as stand alone ads when they are supposed to be running a campaign with a beginning, a middle and an end. there is no continuity in strategic thinking nor is there any worth in it.

they fall in love with creative executions and get stuck there, completely forgetting that ads and most specially campaigns that succeed are those that begin with a brilliant strategy and heads up thinking.

we do not know what is next to this ad but we hope there will be more . we hope this is just a tactical ad and that we will see the main thematic or brandsell very soon. running tv ads will not make them win, it is running an ad campaign that will.

the key questi0n – who can argue with success or are we arguing with boredom? 

~~  a mindscape landmark – carlo arvisu ~~

 

ps: a note on production values : the director should have seen that noynoy’s brows are forming at the center of his forehead making it look like noynoy is angry while the emotion in this ad should have been serenity,  sincerity and concern.

Memo To: Noynoy Aquino – the challenges of the noynoy aquino presidential campaign

memo to: noynoy aquino,

finally, september 9 came when noynoy aquino declared he is a presidentiable. the country, the admin  and most specially the opposition presisenitables have been waiting for it.

there a few things that need to be looked into:

• this will impact the complexion of the 2010 presidential election. re-alignments have occurred, there will be more to come. we hope that the end game re-alignments will benefit the nation.
• the next steps that noynoy will take will be very key, specially the next 5 to 8 steps. compared to other presidentiables, noynoy in particular need to be highly strategic in choosing what steps to take, what sides to choose and  even how to sequence them.
• they need to be cognizant of what are truly the most key for noynoy. astute strategic thinking is most key and an ability to seep through the murk, the noise and identify the most essential.
• there are traps, lets hope he sees what these are.
• there is a window of opportunity for noynoy to take advantage of. he must know when that is open, when it will close and the critical need to take advantage of it.
• in all of these, there is a single question that needs to be taken advantage of and that needs to be done very soon.

we wish you well, senator noynoy aquino.

 

~wawam~

september 9 – noynoy aquino declares candidacy for president

 

Noynoy Aquino to run for president in 2010 
By Maila Ager
INQUIRER.net
First Posted 08:03:00 09/09/2009

MANILA, Philippines—Sen. Benigno “Noynoy” Aquino III officially announced that he will run for president in 2010 on Wednesday, exactly 40 days after the death of his late mother, former President Corazon Aquino.

Aquino made the announcement of his candidacy for the presidency at about 8 a.m. at the Club Filipino in Greenhills, San Juan City, the same venue where his late mother took her oath as president in 1986.

Personalities present at the jam-packed room were Liberal Party members Senators Manuel “Mar” Roxas II, Francis Pangilinan, former Sen. Franklin Drilon, Quezon Representative Lorenzo “Erin” Tañada III, former congressmen Florencio “Butch” Abad and Nereus Acosta, singer-composer Jim Paredes, former Defense Secretary Avelino Cruz and Leah Navarro of the Black and White Movement.

http://newsinfo.inquirer.net/breakingnews/nation/view/20090909-224337/Noynoy-Aquino-to-run-for-president-in-2010

september – month of reckoning for presidentiables

it looks like the month of september is the key month for the 2010 presidentiable elections:

• noynoy aquino will announce his 2010 election plans.
• it is the month when mar roxas withdrew his candidacy. mar is one of the major contenders.
• other presidentiables will firm up their plans within the month as well.
• the admin party says they will announce their candidate by the end of the month.
• noli de castro will announce his 2010 election plans on september 15.
• the admin party has given de castro 1 week to decide on his plans.
• loren legarda might give in to chiz escudero

  

Lakas-Kampi to De Castro: You have 1 week
By Christian V. Esguerra, Cynthia Balana
Philippine Daily Inquirer
First Posted 04:31:00 09/08/2009

MANILA, Philippines—Make up your mind.

Vice President Noli de Castro has exactly one week to decide whether to join the selection process for the administration party’s standard-bearer in next year’s presidential election.

read in full here: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20090908-224144/Lakas-Kampi-to-De-Castro-You-have-1-week

 

Legarda giving way to Escudero, says solon 
 By Christine Avendaño, Gil C. Cabacungan Jr.
Philippine Daily Inquirer
First Posted 04:51:00 09/08/2009

MANILA, Philippines—A member of the Nationalist People’s Coalition (NPC) Monday said Sen. Loren Legarda was on the verge of giving way to Sen. Francis “Chiz” Escudero as the party’s standard-bearer in 2010.

Agusan del Sur Rep. Rodolfo Plaza told reporters that “Loren will give up her presidential ambition [in favor of] Chiz soon” based on ongoing talks between the camps of the two parties.

read in full here: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20090908-224147/Legarda-giving-way-to-Escudero-says-solon

who is afraid of noynoy aquino? answer: malacanang!

this is not the first time malacanang has made a comment on noynoy aquino, his candidacy and the process that he is taking in making a decision on his plans for 2010. this one is from a presidential spokesperson.

we don’t get it – whatever noynoy does is no business for malacanang to bother with or make a comment on. malacanang is the office of the president of the country, malacanang itself is not a political party and it is certainly not participating in the next election. 

the office of the president does not participate in elections, it only waits for the next occupant of that position. matters of individuals running for office should be of no concern to them. extending that,   Gary Olivar the deputy presidential spokesperson who made the comment on noynoy is not an employee of a political party, he is an employee of the office of the president which in turn is funded by the taxes people pay.

for olivar and most specially malacanang to make comments on political plans of individuals is out of bounds, uncalled for and highly inappropriate. the office of the president is supposed to be above all the politics that happen on the ground. it is an governmental and therefore public office, it is not a private office or group.

this behavior of olivar is one more symptom of that is wrong with the arroyo administration – it thinks, acts and uses government resources and personnel for the individual purpose of the occupant of the presidency, not the office of the president.

this is very similar to  secretary raul gonzales of the justice department being used and acting like he is the personal lawyer and defender of gloria macapagal arroyo the person instead of the secretary of justice acting to uphold the constitution and its laws as it applies to the whole country and all the citizens. this is one more case why president arroyo should fire many of her presidential staff.

what is being revealed here too is that malacanang, arroyo and her political party are afraid of noynoy aquino. they obviously consider him a real threat to their own political ambitions. why else would they find the need to comment or more accurately take a snipe at noynoy?

frankly, whatever noynoy does is none of their business. everything and anything that noynoy does on the issue of his candidacy and even all the other presidentiables have nothing to do with the office of the president – it does not affect them in any way and should not affect them. someone should bitch slap olivar to make him understand what his true role is.   

Palace brands Noynoy retreat as ‘gimmickry’
By Christian V. Esguerra
Philippine Daily Inquirer
First Posted 03:13:00 09/04/2009

MANILA, Philippines — Malacañang is sensing political “gimmickry” in Sen. Benigno “Noynoy” Aquino III’s so-called spiritual retreat before he decides on whether to run for president next year.

Gary Olivar, deputy presidential spokesperson, Thursday said the senator should “not just ride on sentimental support” in heeding the supposed clamor for him to seek the highest office in the land.

“We respect whatever gimmickry, whatever ways on how he can arrive at a decision,” Anthony Golez, another spokesperson, said in a media briefing.

Golez was commenting on impressions that Aquino might only be playing hard-to-get before eventually announcing his presidential bid in the May elections.

read in full here: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20090904-223454/Palace-brands-Noynoy-retreat-as-gimmickry

noynoy aquino’s press conference today – is there another September Surprise?

today, noynoy aquino is scheduled to have a press conference apparently to announce his plans for the 2010 election. september 1, yesterday was a nice September  Surprise with presidentiable mar roxas announcing he is withdrawing his presidential run in 2010.

will there be another September Surprise today? here is a list of what these can be:

• noynoy aquino actually announces he plans to run for vice-president and not president
• one or several major presidentiables announce his/their plan to withdraw their candidacy to support noynoy’s presidential run. aside from roxas, noynoy was reported to have met with another presidentiable over the week-end, we just don’t know who it was.
• we think anyone of these presidentiables announcing they will withdraw their candidacy to support noynoy is worthwhile and will give noynoy a good push: manny villar, chiz escudero or loren legarda.
• we already know what erap estrada will do, so an announcement he will withdraw in favor of noynoy will be a stunner.
• we think withdrawal by villar and/or estrada will be a tsunami. if this happens, noynoy will be elected  president.
• kris aquino announces she will run for vice-president or senator.

we suppose the venue will still be club filipino and will most probably happen before lunch or right after lunch. we will post it here.

what is your preferred September Surprise?

Fr. Ed, The Unlikely takes the high ground – will withdraw his candidacy to support noynoy for president if noynoy runs

we applaud Fr. Ed, The Unlikely for taking the high ground and announcing he will withdraw his candidacy for president to support noynoy if he runs for president.

we think it is a very principled stand and we admire him even more for it. this kind of announcement has its costs but he does not seem to mind. announcing

 he might withdraw will give pause to his own supporters, their energy and interest will pipe down and those still undecided will remove panlilio from their radar. in other words, he can stand to lose supporters. but it appears that side of it  fr. ed, the unlikely does not mind.

he is taking a principled stand, behind the idea of the opposition unified under one candidate and supporting a candidate that he probably sees as someone who believes in the same principles he does. noynoy’s greatest strenght is his name and his being, having cory and ninoy as parents. that is the twin legacy that noynoy will uphold.

while the announcement might cost fr. ed, the unlikely some supporters and some momentum, it will also gain him supporters and admirers for taking such a principled stand.

we applaud fr. ed, the unlikely.

read more about fr. ed, the unlikely in this blog: https://2010presidentiables.wordpress.com/category/ed-panlilio/

 

Panlilio to back Noynoy for president

By Tonette Orejas, Michael Lim Ubac, Central Luzon
Philippine Daily Inquirer
First Posted 04:32:00 08/28/2009

MANILA, Philippines — Pampanga Gov. Eddie Panlilio Thursday raised the possibility he would drop his presidential plan and instead rally behind Sen. Benigno “Noynoy” Aquino III should he run for president.

“I’m thinking of not running. That’s a big probability. I want to support Noynoy because with so many [candidates for president] from the reform movements, it would do our country more good if there is just one reform candidate. This would be Noynoy,” Panlilio told the Inquirer.

read in full here: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20090828-222375/Panlilio-to-back-Noynoy-for-president

ninoy aquino – ituloy ang laban

Demokrasya: Isang tula handog para kina Ninoy at Cory Aquino

Demokrasya
Prof. Dan Rivero

Ang bayang naging tulog, bibig naging kimi;
Ay namula’t, nagising at nagsalitang muli;
Sa paglisan ng isang taong minsa’y tumindig;
Laban sa rehimeng sa baya’y nagpatahimik;
Mga karapatang sagrado matagal na siniil.

Kanyang asawa pinatay na walang laban;
Bitbit lamang ang hangad para sa kalayaan;
Para sa sambayanang uhaw sa kapayapaan;
Tungo sa tunay na kaunlaran nitong ating bayan;
Sa ilalim ng katotohanan, pag-ibig at katarungan.

Subali’t hindi naduwag itong abang biyuda;
Sa halip ay tumayo at humarap sa masa;
Baya’y nagkaisa’t tumalima sa panawagan nya
Na labanan ang pagkamakasarili at pagpapasasa;
Ng isang diktador, pamilya nya’t oligarkiya.

Kalayaa’y natamo dalawang dekada ng lumipas;
Nang ang diktador at alipores niya’y umalpas;
Taumbaya’y nagsimula sa isang panibagong bukas
Sa gabay ng lider na namuno sa pag-aaklas;
Ang demokrasya’y nakamtan muli sa wakas.

Nguni’t sa paglipas ng taon, tila may nagbago;
Ang kalayaan at demokrasya na ating natamo—
Ay nabale-wala at ngayo’y inaabuso;
Ng mismong mamamayan lalo na sa liderato;
Masasayang na lang ba ang ipinaglaban dito?

Para bagang isang bulkan ang bayan kong sinilangan;
Madalas ang hidwaan, paminsa’y nagpuputukan;
Mga lider ng pamahalaan gayun din ang mamamayan;
Kailan ba matatapos yari itong kaguluhan;
At magigising ang bayan sa kawalang paki-alam?

Ganito ba ang mukha ng demokrasya sa ‘ting bansa?
Na ang mga lider ay walang malasaki’t sa kapwa?
Na sa tuwing halalan lang sila naalala?
Kaawa-awa naman ang mga maralita’t dukha;
Sa yaman at posisyon ang ilan ay nagpapasasa.

Tayo ng kumilos, baguhin ang pananaw;
Ating tahakin ang landas, gabay ng bagong araw;
May pag-asa pa ang bayan, liwanag ay tanaw;
Itaguyod, ipaglaban kalayaang ating sigaw;
Demokrasya ng bayan huwag muling pumanaw.