Archive for June, 2012

the rich from NCR & urban areas abandons aquino, grossly dissatisfied with president’s performance – SWS survey

June 12, 2012 1 comment

president noynoy aquino’s net satisfaction hit rock bottom since he took office in the latest SWS  presidential performance survey, going down to +42. while this is still on the “good” level as SWS categorizes it, the worry part is that it may be the start of a  perilous  dropping trend.

aquino is admittedly the country’s most popular president of the country when he won the election in a landslide  and his net satisfaction ratings starting off at a very high level. the contrast of his net satisfaction rating reaching an all time low came as a shock to malacanang that it has taken the silly step of asking SWS to explain the drop.

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the biggest contributor to aquino’s over-all net satisfaction rating is the rich or the ABC socio-eco class abandoning aquino.   his net satisfaction ratings suffered a significant deterioration on all key indicators, with a  total net satisfaction drop of 37% points to +25% net satisfied from +62% in the most recent May 2012 poll from the previous March 2012 poll.

this total net satisfaction was pulled down by a significant deterioration of +25% points. that is about a one third drop among the ABC socio-eco class.  there was also a significant increase of ABC respondents dissatisfied  with aquino with an increase of +13% points. almost a doubling from previous poll from 16% dissatisfied to now 29% dissatisfied.

another contributor to the drop  in net satisfaction rating of aquino  is NCR, where it also showed a dramatic deterioration  of -34% points in net satisfaction,  almost as large as the drop among the ABC, to only +18% from the previous period of +52%.

there was a significant deterioration in number of people from the NCR who were satisfied in aquino’s performance from +72% to +48% a drop of -24% points. consequently the number of people dissatisfied in the performance of aquino from the NCR increased from 20% to 30% , a huge increase of +10% points. that is a huge 50% increase.

in this poll period, those from the urban areas also showed a big drop in net satisfaction in the performance of aquino to +35% points from +45% points from previous polling period. this shows a high -10% points drop. the  huge drop in net satisfaction among those living in urban areas was driven by a high drop in number of people who were satisfied with the performance of aquino with a -9% point decrease from previous period; to 59% from 68%. dissatisfaction ratings stayed about the same at 24% in this polling period from 23% of previous period.

in summary the group of pinoys most responsible for the drop in net satisfaction rating of president aquino are the rich who belong to the ABC soci-eco class who live in NCR and urban areas. it appears to us this group of pinoys have abandoned aquino.

this group of people are the educated and the more enlightened  about national issues and problems. it is interesting to note that this kind of dramatic drops did not occur in the rest of luzon, visayas, mindanao and other socio-eco classes including rural areas. the period was marked with almost weekly news of price increases in oil and transport fares.  these increases in prices may be added to the perception that the aquino administration has not been doing enough to help the economy.


satisfaction ratings do shift over time, and almost always they drop from its peak which usually is at the start when the president assumes office. gravity applies to these performance satisfaction ratings as they usually erode. people give the new president high ratings at the start as it comes from a just concluded election. as everyday problems and challenges of governance occur, people change their minds as they are able to gauge the president up close and over and beyond election promises which are almost always good things.

 the upside for president aquino is that the drop that his net satisfaction ratings  have suffered from the start of his office to period 8 of the polling time frame is not the worst among the four presidents before him.

aquino’s net satisfaction ratings drop  is just the third worst  with -18% points  following erap who is on top with -47% points and followed second by arroyo at – 20% points. in this comparison, to us the most telling for aquino is the closeness to arroyo’s drop in net satisfaction ratings. to be compared to arroyo is perhaps the worst that anyone can do for aquino.

erap’s massive drop in net satisfaction ratings after 8 polling periods is understandable as he was involved in an impeachment trial during the time of the survey while the drop in arroyo’s net satisfaction may be attributed to mostly disappointment in performance as president.

it is difficult to find comfort in these numbers for aquino. it may be just a fluke or this can be the start of a real strong downtrend net satisfaction rating for him. while the president is still on the positive side, getting a negative as arroyo had gotten during the last years of her term would be very disappointing.

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in many ways, it is understandable that malacanang is anxious about these poll results.

the economy has done well during the polling period  in march 2012 as the government reported a very impressive +6.4% GDP growth rate for the first quarter of 2012, the second highest in asia next to china and one that surprised and exceeded expectations and forecasts.

add to that the stellar performance of the philippine stock market where it is the best performing in the world  which has broken historic highs 20 times since january this year alone.

there is difficulty in reconciling  how the rich who belong the ABC socio-eco class has abandoned aquino and whose ranks have shown dramatic shifts in satisfaction disfavoring the president when it is this group who invest in the stock market and who most likely benefited from the 6.4% GDP growth rate.

it makes you wonder what is it that has caused the rich to abandon aquino and give the president dramatic drops in satisfaction.  if the rich are not benefiting  from the GDP growth rate, who is? if it is not economic reasons that  is disappointing them, what is it about aquino and his job performance then?

aquino during the election campaign has kept harping on how well he listens to the people. in fact he even carried that election campaign positioning through his administration via the no wang-wang policy and the often quoted “kayo ang boss ko”  spin.  now is the time to actually do what he says he is good at – it is time for him to listen and listen hard to the people and find out why the rich from NCR and urban areas have abandoned aquino and has given him the worst net satisfaction rating of his administration.

~~ carlo p arvisu ~~
mindscape landmark 

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