Home > philippine advertising, RH Bill 5043 > pro-RH Bill print ad shoots itself in the foot

pro-RH Bill print ad shoots itself in the foot

the print ad aims to persuade the target market to be supporters of the RH Bill, to get readers to push their congressmen to approve the bill or at least to generate a groundswell of support for its passage. to have a large portion of the target market to oush for it will get the congressmen take notice and approve the bill. well, at least that is what they hope to achieve.

after reading the ad, however, we think what the ad is able to achieve the opposite. we think it is turning the target market against the RH Bill. this pro-RH Bill ad has shot itself in the foot.

read in full here: http://the-wawam-file.blogspot.com/2009/06/pro-reproductive-health-rh-bill-print.html

  1. alexangelph
    July 13, 2009 at 9:45 am

    You have a copy of RH5043 Bill in your blog

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